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Customer story · Restaurant brand

Authentic Mexican cuisine, ordered on El Portón's own website.

El Portón is a popular Mexican restaurant that serves authentic cuisine. Its responsive ordering website, catering service, delivery logistics, and loyalty tools run on Ordering.co.

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An El Portón restaurant with its pink sign above a glass front and plants along the entrance
Market
Mexico
Business type
Mexican restaurant
Channel
Responsive ordering website
Services
Online orders · Catering · Delivery

The operating context

Ordering, catering, and delivery under one brand.

El Portón is a popular Mexican restaurant that offers authentic cuisine. It wanted to improve its online ordering and catering services, streamline delivery, strengthen its marketing, and attract more customers.

It needed a solution it could customize to match its brand image and its own requirements.

What El Portón needed

  • Online ordering and catering with a built-in logistics system.
  • Orders delivered on time and efficiently.
  • A stronger marketing strategy.
  • Tools that build customer loyalty.
  • A solution customized to El Portón's brand image.

How it connects

From the guest's order to the door.

Guests order on the same website from a computer or a phone. Ordering.co runs the menu, catering, marketing, and loyalty tools, and its built-in logistics handle delivery.

  1. Guests order from

  2. Ordering.co runs

    • Menus by location and category
    • Marketing tools
    • Loyalty tools

  3. Delivery and pickup

What they built

The surfaces behind El Portón's online orders.

Ordering website

Guests choose an El Portón location, pick delivery or pickup, and browse the menu by category, from chilaquesos and combos to eggs, juices, and drinks.

  • A location selector, such as El Portón Las Alamedas.
  • Delivery (a domicilio) or pickup (para recoger).
  • Dish options, such as a required salsa choice.
Explore Ordering Web
El Portón ordering website for the Las Alamedas location, with delivery and pickup options, a plate of chilaquesos, and the menu categories
Chilaquesos con pollo product window on the El Portón website, with a required salsa choice

Ordering on phones and delivery

On phones, the same website carries the menu, dish options, and sign-in or registration. Orders then move through Ordering.co's built-in delivery logistics.

  • Menu and categories adapted to small screens.
  • Required choices and quantity before adding a dish.
  • Built-in logistics to deliver orders on time.
Explore Ordering Delivery
El Portón website on a phone, showing the chilaquesos category with dishes and prices
Chilaquesos con milanesa de pollo on the El Portón website on a phone, with a salsa choice, quantity, and a sign-in or registration button

Results

What changed for El Portón.

  • More sales from direct channels

    A more intuitive user experience led to more sales from direct ordering channels.

  • Streamlined delivery

    The built-in logistics system streamlined delivery and helped orders arrive on time.

  • Stronger loyalty

    Marketing and loyalty tools improved customer engagement, retention, and brand loyalty.

  • Room to grow

    The solution helped El Portón stay competitive and grow its business.

Running a restaurant brand with delivery and catering?

Tell us about your locations, menu, and delivery setup, and we'll show you how Ordering.co fits.

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