Analytics integration

Measure your Meta ads by the orders they bring.

Send page views, add-to-cart events, sign-ups, and purchases from your Ordering.co website to your Meta Pixel to measure and optimize your ads.

Discuss Meta Pixel setup Explore analytics integrations

Your own ordering channel, measured by your ads

Meta helps you reach customers. Ordering.co gives them a branded place to order:

More products and features. More than 20 products and more than 1,500 features across websites, apps, kiosks, call centers, loyalty, and delivery.
Your brand, your data. Your own branded ordering channels, with a custom design built with help from our team.
Built to extend. Connect your own tools through APIs and MCP, with application source code available on eligible plans.

Why use Meta Pixel with Ordering.co

Commerce events without custom code. Your website already sends PageView, AddToCart, AddPaymentInfo, and Purchase.
Ads measured by orders. Each Purchase carries the order total and currency, so Meta can connect campaigns to sales.
One field to set up. Paste your Pixel ID in the Dashboard and save.
Consent first. With cookie consent enabled, the Pixel loads only after the customer accepts.

What Meta Pixel brings

Meta describes these capabilities on its Meta Pixel page:

Ad optimization that tracks conversions and reaches people more likely to act.
Custom and lookalike audiences built from your website visitors.
Measurement of the actions that matter to your business.
Standard events such as purchase, add to cart, and view content, monitored in Events Manager.

How events reach Meta

A customer opens your Ordering.co website and accepts cookies if your cookie banner is on.
The Pixel sends PageView, then ViewContent as the customer moves between pages.
Adding or editing a product in the cart sends AddToCart or CustomizeProduct.
Choosing a payment method sends AddPaymentInfo.
Placing the order sends Purchase with the order total and currency.

Set up and go live

The Ordering.co Meta Pixel setup guide walks through each step:

Log in to the Facebook account that manages your business and open Events Manager.
Select the ad account for the Pixel, open the Pixel, and copy its Pixel ID.
In the Ordering.co Dashboard, open Settings > Pro > Integrations.
Paste the ID into Enter Facebook Pixel ID and select Save.
Place a test order and confirm the events in Events Manager.

More ways to measure

Google Analytics 4 follows the same website events in your own GA4 property.
Google Tag Manager adds more tags to your website without code changes.
Ordering Analytics gives you orders, sales, and operations reports inside the Ordering.co Dashboard.

Setup

Add your Pixel ID once, then see which ads bring orders.

01
Copy your Pixel ID
In Meta Events Manager, open the Pixel for your ad account and copy the Pixel ID next to its name.
02
Save it in Ordering.co
In the Ordering.co Dashboard, open Settings > Pro > Integrations, paste the ID into Enter Facebook Pixel ID, and save.
03
Check events in Meta
Your website sends page views, add-to-cart events, sign-ups, and purchases. Confirm them in Events Manager.

Which events does my Ordering.co website send to Meta?

Your website sends PageView when it loads and ViewContent as customers move between pages. It sends AddToCart when a product is added, CustomizeProduct when a product in the cart is edited, AddPaymentInfo when a payment method is selected, and Purchase when an order is placed. Sign-ups and logins are sent as Lead.

What order data reaches Meta?

The Purchase event carries the order ID, the order total, and the currency. AddToCart and CustomizeProduct carry the product ID, name, category, value, and quantity.

Where do I find my Pixel ID?

In Meta Events Manager, select the ad account that owns the Pixel, open the Pixel, and copy the number shown next to its name. If you do not have a Pixel yet, create one from Connect Data Sources > Web.

Do I need to paste the Pixel code on my website?

No. Ordering.co loads the Pixel on your website from the ID you save in the Dashboard. Only the ID is needed.

Does the Pixel respect my cookie banner?

Yes. When cookie consent is enabled on your website, the Pixel loads only after the customer accepts cookies.

How do I check that events arrive?

Open your website, add a product, and place a test order. Then check the Pixel in Meta Events Manager to confirm the events it received.

Connect your Meta ads to real orders.

Tell us which websites and brands you run on Ordering.co, and we will help you plan your Meta Pixel setup.

Discuss Meta Pixel setup Back to analytics integrations