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Analytics integration

Manage your website tags from Google Tag Manager.

Add your Google Tag Manager container to your Ordering.co website and manage marketing and analytics tags from Tag Manager.

Discuss Google Tag Manager setupExplore analytics integrations

Your own ordering channel, with your own tags

Google Tag Manager helps you manage the tools on your website. Ordering.co gives you the ordering website to manage them on:

  • More products and features. More than 20 products and more than 1,500 features across websites, apps, kiosks, call centers, loyalty, and delivery.
  • Your brand, your data. Your own branded ordering channels, with a custom design built with help from our team.
  • Built to extend. Connect your own tools through APIs and MCP, with application source code available on eligible plans.

Why use Google Tag Manager with Ordering.co

  • Your tags, your schedule. Add, update, and publish marketing and analytics tags from Tag Manager.
  • One setup step. Paste the container code into your website header once.
  • Consent first. With cookie consent enabled, the container loads only after the customer accepts.
  • Works with the built-in integrations. Google Analytics 4 and Meta Pixel keep sending their commerce events from the Dashboard settings.

What Google Tag Manager brings

Google describes these capabilities on its Tag Manager page:

  • Tag management without editing code, free of charge.
  • Support for Google and third-party tags.
  • Error checking, security features, and fast tag loading.
  • Workspaces, access controls, and testing environments for your team.

How Tag Manager runs on your website

  1. You paste the container code into your website header in the Ordering.co Builder and build the website.
  2. A customer opens your website and accepts cookies if your cookie banner is on.
  3. The container loads and runs the tags you published in Tag Manager.
  4. When you publish a change in Tag Manager, the next visitors get the updated tags.

Set up and go live

The Ordering.co Builder header guide shows where the code goes:

  1. In Google Tag Manager, create or open the web container for your ordering website and copy its installation code.
  2. In the Ordering.co Builder, open Settings and the THIRD-PARTY tab.
  3. Paste the code into Code on head and select UPDATE.
  4. Open Build and select Build website.
  5. Publish your tags in Tag Manager, then open your website and check that they run.

More ways to measure

  • Google Analytics 4 sends page views, add-to-cart events, and purchases from a single Dashboard field.
  • Meta Pixel measures your Meta ad campaigns with built-in commerce events.
  • Ordering Analytics gives you orders, sales, and operations reports inside the Ordering.co Dashboard.

Setup

Add your container once, then manage tags from Tag Manager.

  1. 01
    Copy your container code

    In Google Tag Manager, open your web container and copy its installation code.

  2. 02
    Add it to your website

    In the Ordering.co Builder, open Settings > THIRD-PARTY, paste the code into Code on head, update, and build the website.

  3. 03
    Publish your tags

    Add and publish tags in Tag Manager. They run on your ordering website without another website build.

Resources

Guides and references.

Questions

Frequently asked questions.

Where do I add the Tag Manager container?

In the Ordering.co Builder, open Settings, then the THIRD-PARTY tab, and paste the container code into Code on head. Select UPDATE, then open Build and select Build website so your storefront receives the new header.

Do I need to rebuild the website every time I change a tag?

No. You rebuild once to add the container. After that, tags you publish in Tag Manager run on your website without another build.

Does Tag Manager respect my cookie banner?

Yes. When cookie consent is enabled on your website, the code in your website header, including the Tag Manager container, loads only after the customer accepts cookies.

Should I use Tag Manager or the Google Analytics ID field?

For Google Analytics 4, the Measurement ID field in the Ordering.co Dashboard already sends page views, product clicks, add-to-cart events, and purchases. Use Tag Manager for other tags. If you keep the GA4 ID in the Dashboard, do not add a second GA4 tag with the same ID in Tag Manager, or events will be counted twice.

Can I load Meta Pixel through Tag Manager?

You can, but you do not need to. Ordering.co loads Meta Pixel from the Pixel ID you save in the Dashboard, with its commerce events already set up.

Bring your tags to your ordering website.

Tell us which websites and brands you run on Ordering.co and which tools you want to connect, and we will help you plan your Tag Manager setup.

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