Loyalty & CRM integration
Grow your Mailchimp audience from your online orders.
Add the customers who sign up on your Ordering.co channels to your Mailchimp audience, so your email campaigns reach the people who order from you.
Mailchimp sends the campaigns. Ordering.co brings the customers.
Mailchimp is built for email and SMS marketing. Ordering.co runs the ordering channels where those customers sign up and order:
- More products and features. More than 20 products and more than 1,500 features across websites, apps, marketplaces, kiosks, call centers, loyalty, and delivery.
- Your own branded channels. Customers order on your website and apps, under your brand.
- Your design, not a template. Build the experience with your own custom design, with help from our team.
- Built to extend. Connect your own tools through APIs and MCP, with application source code available on eligible plans.
Why use Mailchimp with Ordering.co
- Your audience grows with your orders. Every new customer account can land in your Mailchimp audience.
- Contact details ready to use. Name, email, phone, and address arrive in Mailchimp for segmenting and personalizing.
- No exports. You do not have to download customer lists and import them by hand.
- Order activity when you need it. Use the Ordering.co Zapier app to send order events to Mailchimp as well.
What Mailchimp brings
Mailchimp describes its platform on mailchimp.com:
- Email marketing campaigns for your audience.
- Marketing automations that run campaigns from audience actions such as sign-ups and purchases.
- Segmentation and analytics with insights into audience growth and conversion funnels.
- SMS marketing as an add-on on paid plans.
How a customer reaches Mailchimp
- A customer creates an account on your website or app.
- Ordering.co adds the customer to your Mailchimp audience with their email, first name, last name, phone, and address.
- The customer orders, and your team fulfills the order in Ordering.co.
- Your marketing team segments the audience and sends campaigns from Mailchimp.
- For order events, a Zap with the Ordering.co app can update the subscriber or add a tag in Mailchimp.
Set up and go live
- Talk to us about the Mailchimp audience that should receive your customers.
- Share your Mailchimp access through the secure process our team provides.
- Our team connects your Mailchimp account and audience to your Ordering.co project.
- Create a test customer account on your ordering channel and check that it appears in your Mailchimp audience.
- To send order events too, follow the Ordering.co Zapier guide and choose a Mailchimp action.
More ways to connect your customers
- HubSpot sends new customers and orders to your HubSpot CRM.
- Ordering Loyalty runs points, cash wallet, and loyalty levels inside Ordering.co.
- Zapier connects Ordering.co events to thousands of other apps.
Setup
Connect your audience once, then every new customer follows.
- 01Choose your audience
Tell us which Mailchimp audience should receive your Ordering.co customers.
- 02Connect your Mailchimp account
Our team connects your Mailchimp account and audience to your Ordering.co project.
- 03Customers sign up and order
When a customer creates an account on your ordering channels, they are added to your Mailchimp audience with their name, email, phone, and address.
Resources
Guides and references.
- Ordering.co Zapier guideOpen the guide for setup and operating details.
- Mailchimp email and SMS marketingOpen the guide for setup and operating details.
- Mailchimp and ZapierOpen the guide for setup and operating details.
- Mailchimp actions in ZapierOpen the guide for setup and operating details.
- Mailchimp email marketing permissionOpen the guide for setup and operating details.
Questions
Frequently asked questions.
Why connect Mailchimp to Ordering.co?
The customers who order on your channels are the audience your campaigns should reach. Ordering.co runs your own branded channels, with more than 20 products and more than 1,500 features, custom design with help from our team, APIs and MCP, and application source code on eligible plans, and adds those customers to Mailchimp.
What does Ordering.co send to Mailchimp?
When a customer creates an account, Ordering.co adds them to your Mailchimp audience with their email address, first name, last name, phone number, and address.
Can I also send order events to Mailchimp?
Yes, through the Ordering.co Zapier app. An Ordering.co event, such as an order being placed, can run a Mailchimp action in Zapier, such as adding or updating a subscriber, adding a tag, or creating a custom event.
Do I keep one audience for all my stores?
You choose the Mailchimp audience your Ordering.co customers are added to when we connect your account.
What about marketing permission?
Mailchimp asks that contacts give permission before you send them email marketing. Decide how customers opt in on your ordering channels before you start sending campaigns.
Can I send SMS campaigns too?
Mailchimp offers SMS marketing as an add-on on paid plans. The campaigns themselves are created and sent from Mailchimp.
Turn your ordering customers into your email audience.
Tell us which Mailchimp audience you use and which channels you run on Ordering.co, and we will help you connect them.