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Loyalty & CRM integration

Keep HubSpot up to date with every new customer.

Send new Ordering.co customers and orders to HubSpot through the Ordering.co Zapier app, so your sales and marketing teams work from an up-to-date CRM.

Discuss HubSpot setupExplore loyalty integrations

HubSpot runs your CRM. Ordering.co runs online ordering.

HubSpot keeps your contacts, deals, and follow-ups in one place. Ordering.co runs the ordering channels that bring those customers in:

  • More products and features. More than 20 products and more than 1,500 features across websites, apps, marketplaces, kiosks, call centers, loyalty, and delivery.
  • Your own branded channels. Customers order on your website and apps, under your brand.
  • Your design, not a template. Build the experience with your own custom design, with help from our team.
  • Built to extend. Connect your own tools through APIs and MCP, with application source code available on eligible plans.

Why use HubSpot with Ordering.co

  • New customers reach your CRM. A customer who signs up on your ordering channels can become a HubSpot contact.
  • Orders your team can act on. A new order can create or update a record in HubSpot, such as a deal.
  • No manual export. Events are sent as they happen instead of being copied from one system to another.
  • No code. You connect the two with the Ordering.co Zapier app and the Dashboard webhooks.

What HubSpot brings

HubSpot describes its CRM on HubSpot CRM:

  • Contact management to create contacts, keep records up to date, and log sales activity.
  • Deal pipelines to track sales opportunities.
  • Email tools and reporting for your sales and marketing teams.

How an Ordering.co event reaches HubSpot

  1. A customer signs up or places an order on your website or app.
  2. Ordering.co sends the event to the webhook URL of your Zap.
  3. Zapier receives the event with its fields, such as the customer’s email.
  4. Zapier runs your HubSpot action, such as creating or updating a contact.
  5. Your team sees the customer in HubSpot and follows up from there.

Set up and go live

The Ordering.co Zapier guide walks through each step:

  1. Accept the Ordering.co Zapier invite and select Create Zap.
  2. Choose the latest Ordering.co app version and the trigger event, such as New User, then copy the webhook URL.
  3. In the Ordering.co Dashboard, open Settings > Pro > Developers > Webhooks, select Add new webhook, paste the URL, choose the same trigger, and save it with the + control.
  4. Create a matching event in Ordering.co and select Test trigger in Zapier.
  5. Add a HubSpot action, connect your HubSpot account, map the fields, and publish the Zap.

More ways to connect your customers

  • Mailchimp adds the customers who order with you to your Mailchimp audience.
  • Zapier connects Ordering.co events to thousands of other apps.
  • Webhooks send Ordering.co events straight to your own systems.

Setup

Pick the Ordering.co event, then choose what happens in HubSpot.

  1. 01
    Choose an Ordering.co trigger

    In Zapier, create a Zap with the Ordering.co app and choose the event to send, such as a new user signing up or an order being placed.

  2. 02
    Add the webhook in Ordering.co

    Paste the webhook URL from Zapier into the Ordering.co Dashboard webhooks, with the same trigger.

  3. 03
    Choose the HubSpot action

    Add a HubSpot action, such as creating or updating a contact, and map the Ordering.co fields into it.

Resources

Guides and references.

Questions

Frequently asked questions.

Why send Ordering.co data to HubSpot?

Your ordering channels create new customers every day. Sending them to HubSpot lets your sales and marketing teams follow up from the CRM they already use, while Ordering.co runs your own branded channels with more than 20 products and more than 1,500 features, custom design with help from our team, APIs and MCP, and application source code on eligible plans.

How does Ordering.co connect to HubSpot?

Through the Ordering.co Zapier app. An Ordering.co event, such as a new user or a new order, sends a webhook to Zapier, and Zapier runs the HubSpot action you choose.

What can I do in HubSpot with an Ordering.co event?

HubSpot's Zapier app offers actions such as creating or updating a contact, creating a deal, and adding a contact to a list. You map the fields from the Ordering.co event into the action.

Which Ordering.co events can I use?

Zapier lists the Ordering.co triggers included in the app, such as a new user signing up or an order being placed. The trigger you choose in Zapier must match the trigger on the Ordering.co webhook.

Do I need a developer?

No. You build the connection in Zapier and the Ordering.co Dashboard without code. If you want a custom workflow, your team can also use the Ordering.co API and webhooks directly.

How do I test it?

Create a matching event in Ordering.co, such as a new customer account, then select Test trigger in Zapier to review the data. Publish the Zap when the HubSpot action looks right.

Bring your ordering customers into HubSpot.

Tell us what your team wants to see in HubSpot, and we will help you connect the right Ordering.co events.

Discuss HubSpot setupBack to loyalty integrations