Marketing and loyalty

Sell gift cards customers can send and redeem.

Create gift-card products with your own amounts and images. Customers buy one from your website or customer app, send it to a recipient by email, and redeem it into their Cash Wallet to spend on a future order.

Gift cards

What you can do

  • Gift-card products you create

    Create as many gift-card products as you want, each with its own amount and image, from the Dashboard.

  • Configurable amounts

    Set the amount for each gift-card product you offer.

  • Customers buy and send them

    Customers buy a gift-card product from your website or customer app and send it to a recipient with a title and a message.

  • Delivered by email

    The recipient gets the gift card by email.

  • A code and a password to redeem

    Redeeming a gift card takes its code and a password, so it is harder to use than a card left lying around.

  • Redeemed into Cash Wallet

    Once redeemed, the gift card's amount is added to the recipient's Cash Wallet to spend on a future order.

  • Pending and redeemed status

    Gift card manager lists every card as Pending or Redeemed, with the purchaser, redeemer, purchase date, and redeemed date.

  • Turn it on for your platform

    Turn gift cards on or off for your platform from the Dashboard.

Dashboard

Create as many gift-card products as you need.

Turn gift cards on for your platform, then create gift-card products from the Dashboard, each with its own name, amount, and image.

  • Turn on gift-card availability for your platform
  • Create a gift-card product with a name, an amount, and an image
  • Enable or disable a gift-card product at any time
  • Create as many gift-card products as you want, for as many amounts as you offer
Dashboard gift-card list with Small, Medium, Big, and Grand Gift products and their amounts, an Add new gift card button, and a Small Gift product open with its image, name, and amount fields.

Website and customer app

Customers buy and send gift cards.

From your website or customer app, customers buy a gift-card product you created and send it to a recipient by email.

  • Customers choose one of the gift-card products you created and buy it from the website or customer app
  • Customers add a recipient, a title, and a message before they send it
  • The recipient gets the gift card by email
  • Each gift card keeps the amount and image of the product it was bought from
A woman in a denim jacket smiling and raising a fist while looking at her phone, with an open laptop and a plant on the desk.

Website and customer app

Redeeming a gift card credits the Cash Wallet.

The recipient enters the gift card's code and password to redeem it, and the amount is added to their Cash Wallet to spend on a future order.

  • Enter the gift card's code and password to redeem it
  • The redeemed amount is added to the recipient's Cash Wallet
  • Track every card as Pending or Redeemed in Gift card manager, with the purchaser, redeemer, purchase date, and redeemed date
Redeem gift card screen on a phone with a gift card code field, a password field, and an Apply to your balance button, next to a couple opening gift boxes.

Grow brand awareness and bring customers back.

Gift cards are a program you shape around your business and products, then add to the marketing campaigns you run.

  • Customers can buy and send a gift card without wrapping or shipping anything physical
  • Set up a gift-card offer for a specific product in your catalog, with your own conditions and rules
  • Gift cards can help bring customers back to your brand
Three photos of people smiling at a phone: a woman working at a laptop, a couple looking at a phone together, and a woman raising a fist while looking at her phone next to an open laptop.

How it works

From setup to the next order.

  1. 01Create your gift-card products

    Turn on gift cards in the Dashboard, then create a product for each amount and design you want to offer.

  2. 02Customers buy and send them

    A customer buys a gift card from your website or customer app and sends it to a recipient by email.

  3. 03Recipients redeem the balance

    The recipient enters the card's code and password, and the amount is added to their Cash Wallet.

Good to know

  • Redeeming a gift card adds its amount to the recipient's Cash Wallet, the same balance covered in Customer wallets.
  • Gift card manager tracks a card's status only; it does not show a card's code, password, or balance, which stay with the card and the customer's wallet.

Related

See all features

See how it fits your operation.

Walk through your setup and the products your operation needs with the Ordering.co team.

Product guide: Gift card settings

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