Product recommendations

Offer the next relevant item before checkout.

Upselling helps you plan contextual product or service recommendations so customers can consider a complement before they complete an order.

Offer selection, eligibility, presentation, and availability depend on the products, channels, and configuration selected for your operation.

Illustrative product recommendation before checkout

Checkout prompt

Offer one relevant item without leaving checkout.

Upselling surfaces a complementary item, a drink or a side, right in the checkout panel, so a customer can add it in one tap and keep reviewing their order.

Where you use it: Customer app and storefront checkout

Checkout panel for Pizza Place showing the cart subtotal, service fee, and delivery fee above a "Do you want something else?" card recommending a Pepsi with an Add button.

What the customer sees

A prompt in the checkout panel
A "Do you want something else?" card appears with the recommended item, its price, and an Add button, next to the order the customer is about to place.
Added in one tap
The customer adds the item from the prompt without leaving checkout or losing their place in the order.
A complement to the order
The recommendation is a product that pairs with what is already in the cart, such as a drink alongside a meal.
Personalized by order history
The suggested item can be tailored to what the customer orders often, such as the side dish that usually pairs with their regular meal.

Why it matters

  • A higher order value without a hard sellOne relevant suggestion at the moment of checkout, instead of a discount or an unrelated pop-up, keeps the customer focused on completing the order.

A purposeful recommendation

Make every offer specific to the order in front of the customer.

Use beverages, desserts, or another service to define which complements fit your catalog and service model.

  1. 01

    Choose the offer

    Select the product, service, or complement you want to present in the relevant ordering context.

  2. 02

    Present the recommendation

    Decide where an eligible customer should encounter the recommendation before checkout.

  3. 03

    Review the rules

    Confirm how product selection, availability, and offer behavior should work for the chosen setup.

The customer moment

Present the complement without interrupting the order.

A recommendation can be an opportunity to surface a useful addition, but its timing and presentation should fit the ordering channel and the customer experience you are creating.

Illustrative upsell configuration and recommendation view
Illustrative menu with a featured product and order summary.
Illustrative product settings for an upsell offer
Illustrative product settings for an upsell offer.

Configuration questions

Set offer rules before the customer sees a recommendation.

Define the ordering channel, customer eligibility, catalog behavior, and product conditions for each offer.

  • Which products or services may be recommended?
  • Which conditions make an offer eligible?
  • Where should the customer encounter the offer?
Read Ordering.co documentation

Design recommendations around the order, not a generic prompt.

Tell us which complements you want to evaluate and how they should appear in your customer experience.