01
Customer engagement
Design rewards around the moments you want members to return and participate.
Loyalty program design
Give loyalty a structure customers can understand.
Plan tiered rewards around the customer behavior, incentives, and program rules that fit your operation.
Program rules, rewards, data, and availability depend on the selected products, configuration, and commercial terms.
01 Define the reward02 Set the conditions03 Review the program
Loyalty tiers
Give repeat customers a level, and a reason to reach the next one.
A customer moves up a loyalty level as their ordering activity grows, and each level can unlock its own rewards through the same promotions you already run.
Where you use it: Dashboard, Marketing (Advanced Offers)
Tiers tied to your promotions
- A level based on activity
- Customers are placed in a loyalty level based on how often and how much they order, and move up as that activity grows.
- Connect a promotion to a level
- Limit a promotion to customers who have reached a specific loyalty level, from the same Dashboard screen where you set up the offer.
- Rewards that grow with the tier
- Give each level its own discounts or exclusive promotions, so reaching the next one is worth it.
Why it matters
- A reason to keep orderingCustomers see a path from one level to the next, which rewards the repeat business you already have.
- Loyalty tied to real offersLevel-based rewards run through the same promotion tool as the rest of your marketing, not a separate system.
Program areas
Build a program around choices your team can maintain.
Design engagement, rewards, member behavior, and program insight around the customer relationship you want to build.
02
Program insight
Define the customer behavior and reward activity your team needs to understand.
03
Program review
Review which incentives are resonating before you adjust the program.
04
Reward design
Connect tiers and incentives to the products, services, or experiences in scope.
05
Tier structure
Plan the conditions that distinguish each level of the loyalty experience.
06
Member value
Make the benefit and next step legible to the people joining the program.
Tier design
Make the next reward feel connected to the customer journey.
Use a tier model to make the relationship between member activity and available incentives clear. Confirm the qualifying conditions, benefit rules, and channels before the program is configured.
- 01Set the rewardDescribe the benefit your program is designed to offer.
- 02Connect the conditionsChoose the member activity the program should recognize.
- 03Review the experienceCheck how the tier and benefit are presented to members.
Planning questions
Decide what the program needs to recognize.
Start with the intended customer moment, then align the incentives, tier conditions, data, and team ownership needed to make it work.
- Which customer action should a reward recognize?
- Which conditions make a tier meaningful?
- Which program activity should the team review?
Turn loyalty goals into a program your team can run.
Tell us which incentives, member behavior, and program rules you want to evaluate for your operation.