Model the revenue behind missed conversations.
Explore a scenario for phone, WhatsApp and web chat. Choose your own assumptions before using the estimate in an operating plan.
- Gross value of missed opportunities per year
- $109,200
- Potential captured revenue per year
- $76,440
- Potential upsell revenue per year
- $7,644
- Total potential gross revenue per year
- $84,084
These are editable scenario assumptions, not Ordering.co performance benchmarks. They do not include operating costs, platform or messaging charges, taxes, refunds, or other expenses. The result is not profit, ROI, or a revenue guarantee.
How the scenario works
- Missed opportunity value = missed calls × average order value × open days × 52 weeks × locations.
- Potential captured revenue = missed opportunity value × conversion assumption × channel multiplier.
- Potential upsell revenue = captured revenue × upsell lift. Total potential gross revenue = captured revenue + upsell revenue.
- Channel multipliers are scenario assumptions: WhatsApp 0.82, web chat 0.80, omnichannel 1.00. They are not measured product results.