App merchandising

Give a menu moment a clear place to speak.

Promo slides can help teams present a selected menu item or promotion while customers browse an ordering app. Start with the message, image, and campaign context that matter to the menu.

Slide placement, design options, and availability depend on the selected products, app configuration, and commercial terms.

Illustrative promotional slide shown in an ordering app
Illustrative customer opening an app download page on a laptop.

One message, in context

Bring the promotion closer to the menu decision.

Pair a visual and custom text with a chosen menu moment. Keep the slide focused on the offer the customer needs to understand.

When a seasonal dish, limited offer, or menu update needs extra context, a focused creative can make the customer experience easier to scan. Keep the text short, the image relevant, and the offer terms clear.

  • A menu item or promotion with a defined purpose
  • Image and copy that fit the customer-facing brand
  • Terms and timing reviewed by the operating team

Campaign workflow

Shape the creative before it reaches the app.

  1. 01

    Frame the message

    Choose the menu moment and the offer or item that needs attention.

  2. 02

    Build the slide

    Prepare the image and supporting text your customers should see.

  3. 03

    Place it in context

    Review how the creative sits alongside the menu and brand experience.

  4. 04

    Review the experience

    Confirm the selected app setup, campaign details, and commercial terms.

Planning questions

Keep the promotion honest and operationally ready.

01 Which app, menu, and customer journey are in scope?

02 Who approves the offer language, imagery, and timing?

03 What current plan and configuration support the intended campaign?

Make the menu moment intentional.

Tell us what you want customers to notice and which app experience you are planning.