Launch and run online ordering for your restaurant.

For independent restaurants and small groups: give guests a website or app under your brand, keep the menu your team runs close to the order flow, and manage the shift and the delivery handoff from one connected setup.

  • Branded website and app
  • Menu and order operations
  • Pickup and delivery

Illustrative storefront

What you run

Set up the guest experience and the work behind every order.

01

Your ordering surface

Give guests a restaurant-branded website or app where they can browse the menu and start an order.
02

A menu your team can operate

Keep products, options, availability, and store hours close to the order flow so a shift change is reflected where guests order.
03

One place for the shift

Ordering Merchant is designed to bring orders from supported channels into the store team’s operational queue.
04

Delivery choices

Plan whether a restaurant will use its own drivers, a connected delivery service, or a combination that fits its operating model.

Marketplace commissions

Paying marketplace commissions on repeat orders?

Marketplaces and a direct channel do different jobs: marketplaces help new guests find you, while your own website or app gives regulars a place to reorder under your brand.

See how to bring repeat orders direct and keep marketplaces for discovery

Plan the setup

Start with the decisions that shape the guest experience.

A useful ordering setup begins by aligning the menu, order types, operations, and channels before a restaurant invites guests to order.

  1. 01Map the service modelDecide which order types the restaurant needs to support and who owns each handoff.
  2. 02Prepare the menuReview categories, products, options, availability, and the information a guest needs to make a choice.
  3. 03Connect operationsReview the operational tools, payment setup, POS, and delivery services that apply to the restaurant.
  4. 04Validate the guest journeyWalk through the ordering path with the team before directing guests to the new channel.

Operational foundation

Connect the customer-facing journey to the store team.

Ordering Web, apps, kiosks, and other enabled channels can be planned around the same restaurant operations. The important decision is how each order reaches the store, its kitchen workflow, and its delivery handoff.

Commercial scope

Price the setup you actually need.

The right conversation starts with locations, channels, integrations, and delivery responsibilities. Review the current pricing information and confirm what applies to your restaurant before making a commercial decision.

Bring to the conversation

  • Locations and service areas
  • Guest channels
  • Menu and store operations
  • Delivery and integration needs
See pricing

Confirm the current scope and terms for your setup.

See how online ordering can run in your restaurant.

Bring your menu, locations, and operating model to a working conversation.