Commission is just the first way your marketplace makes money.
There are 96 more. Most operators run their marketplace on a single revenue line and leave the rest on the table. This is every lever Ordering.co gives you to turn one platform into many revenue streams — and almost all of it is already built in.
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Five ways to make money. Not one.
Your marketplace isn't a single revenue line. It sits between four different payers — and there's a fifth dimension that quietly multiplies all of them. Here's the whole map.
The vendors
Charge the stores on your platform for visibility, tools, logistics & data.
The customers
Transparent fees at checkout — service, processing, peak & delivery.
Third parties
Brands & advertisers pay to reach the audience you've built.
The ecosystem
Resell, license & franchise the platform itself for structural revenue.
The order itself
Grow every basket — and every percentage lever above earns more, automatically.
Here's the part most operators miss: every percentage you charge — commission, service fee, processing fee — multiplies against the size of the order. Make the average basket 20% bigger and every single lever earns 20% more, without signing up one new customer.
Turn your storefront into their growth engine.
The biggest blind spot — and where “wow, there’s way more than commission” lives. Every store on your platform is a customer for visibility, tools, logistics, insight and reach.
Featured / sponsored business
Stores pay to rank at the top of the marketplace.
Category-top sponsorship
Own the top of “Pizza,” “Pharmacy” or “Tacos” for a period.
Sponsored search results
Pay to appear first when customers search.
Homepage hero takeover
Premium front-page slot, sold by the week.
Ad banners — homepage
Rotating paid banner inventory.Ad Banners
Ad banners — category pages
Target shoppers already in-market.Ad Banners
Ad banners — in-app
Sell placement inside your native apps.Ad Banners
Checkout / confirmation ads
High-attention real estate at the moment of purchase.
Order-tracking screen ads
Customers stare at this screen — so sell it.
App-open splash placement
Interstitial slot on every app launch.
Sponsored product listings
Paid placement inside search & browse.
“Recommended for you” slot
Paid placement in upsell carousels.
New-vendor spotlight
A paid launch boost for stores joining.
Self-serve ad portal
Let vendors buy all of the above automatically — this is what scales ad revenue from manual to massive.
Advanced logistics activation
Vendors pay to unlock auto-dispatch.Delivery Automation
Marketplace fleet access
Stores with no drivers pay to use yours.
Priority dispatch
Jump the queue for faster assignment.
3rd-party courier markup
Margin on Uber Direct, DoorDash Drive, Lalamove, Yango.3rd-Party Logistics
Delivery-zone expansion
Pay to extend coverage radius.
Scheduled / white-glove delivery
Premium fulfillment tier.
Driver analytics for vendors
Performance data as an add-on.Driver Analytics
Campaign builder access
Advanced Offers as a paid tier.Advanced Offers
Cart recovery add-on
Sell automated abandoned-cart rescue.Cart Recovery
Marketing Wallet revenue-share
Take a cut of vendor promo spend.Marketing Wallet
Loyalty program participation
Vendors buy into points & rewards.
Featured deals placement
Pay to appear in the “Deals” section.
Per-vendor landing pages
Branded campaign pages, sold per store.Landing Pages
SEO boost
Priority SEO treatment as an upsell.SEO Tools
Done-for-you social campaigns
Managed marketing as a service.
A/B testing & experimentation
Optimization tools as a premium feature.
Seasonal campaign packages
Black Friday, Mother’s Day, holidays.
Referral / influencer programs
Managed growth programs for vendors.
Push / email / SMS credits
Sell direct reach to your audience.
Vendor analytics dashboard
Paid performance add-on.Business Analytics
Advanced Reports add-on
Deeper reporting sold as a paid add-on.Advanced Reports
Category benchmarks
“How you compare to similar stores.”
Customer-behavior insights
Show vendors what their buyers do.
Demand forecasting
Inventory & demand intelligence.
Invoice & reconciliation tools
Financial tooling as an add-on.Invoice Manager
Data / API export access
Raw data feed for a fee.
POS integration activation
Simphony, Toast, Square, Clover, Aloha.3rd-Party POS
Premium payment gateways
Upgraded processing options.Payment Gateway
Zapier / +5,000 apps access
Connector access as a tier.Integrations Suite
Vendor API access
Programmatic access for a fee.
3rd-party marketplace sync
Push menus to Uber Eats / Rappi / Deliverect.
Accounting / ERP integration
Connect their back office for an add-on fee.
Inventory-management sync
Stock integrations as a paid feature.
App listing fee
Appear in your branded native app.Customer App
Kiosk channel access
In-store self-ordering as a paid channel.Ordering Kiosk
Call Center channel access
Phone ordering as an upsell.Call Center
Multi-channel bundle
Web + app + kiosk + call center upgrade.
Ordering Widget embedding
Vendors drop a button, chat or inline widget on their own sites — orders still route through you.Ordering Widget
Scan-to-order / QR
Eat-in, drive-thru, curbside & pickup as a channel.Scan to Order
Brand Manager (per-brand fee)
Multi-brand operators pay per storefront.Brand Manager
Multi-country expansion
Open new markets as a paid capability.Multi-country
Developer / API tier
API, plugins & webhooks for builders.API, Plugin & Webhooks
Per-store white-label website
Give every store its own fully branded ordering site under the marketplace — sold as a premium upgrade.White-Label Website
Recover the margin you’ve been giving away.
Transparent levers at checkout — every one targetable by payment method, delivery type, platform and date range with the native Customer Fees engine.
Platform / service fee
A clean line item on every order.
Cash-handling fee
Cash costs more to process — pass it on.
Card / processing fee
Offset payment-gateway costs.
Peak / surge surcharge
Auto-on, auto-off by date range.
Holiday / event surcharge
Friday nights, Super Bowl, Mother’s Day.
Small-order fee
Below a minimum basket.
Delivery fee + markup
Over your real courier cost.
Express / priority delivery
Charge for speed.
Channel-based fee
Different fee on app vs. web vs. kiosk.
Packaging / bag fee
A small, expected line item.
Gift cards & store credit
Breakage plus cash float.
Your audience is the product now.
Once you have order volume, brands and partners will pay to reach the customers you’ve built — an advertising network on top of your marketplace.
Brand / CPG advertising
Packaged-goods brands pay for placement — huge in grocery.
Brand-funded sponsored listings
Inside store catalogs.
Aggregate market data
Sold to suppliers and brands.
Co-marketing placements
Banks, telcos & fintechs promoting offers.
Affiliate revenue
Recommend complementary services for a cut.
Lead generation
Refer vendors to financing, insurance & equipment partners.
Product-sampling placements
Brands pay to put samples in orders.
Sell the platform itself.
Bigger, structural revenue beyond day-to-day orders — the moves that turn a marketplace into a company other people build on.
White-label sub-licensing
Resell the platform to other operators.White-Labeled Products
Franchise / territory licensing
Sell regional rights.
B2B / wholesale channel fees
A bulk-order layer for business buyers.B2B Solution
Financing / BNPL margin
Earn on installment payments.
Custom-build & pro services
Bespoke features and setup.Custom Projects
The multiplier behind every other lever.
These don’t add a new fee. They make every basket bigger — so commission and every percentage lever above earns more on the exact same order count. The highest-leverage money feature of all, because it compounds across the whole marketplace.
Upselling engine
Personalized “add this” suggestions that push AOV up on autopilot.Upselling
Cross-sell / bought-together
Pair items at the cart to lift basket size.
One-tap Reorder
Repeat past orders instantly — more orders, zero friction.Reorder
Preorder / scheduled orders
Capture demand ahead and smooth peaks.Preorder
Advanced product options
Sell add-ons, extras, sizes & combos on every item.Product Options
Product ribbons & badges
“Popular,” “New,” “Limited” tags that nudge higher-margin picks.Ribbon
Promotions engine
Time-boxed deals that drive volume and bigger carts.Promotions
Multi-business checkout
One cart across stores = larger combined orders.Multi Business Checkout
Loyalty levels / tiers
Reward frequency and spend to lift repeat rate.Loyalty Levels
Favorites & saved orders
Faster repeat purchases, higher retention.Favorite
Coupons & discounts
Strategic nudges that convert hesitant carts.Coupons
Marketing push notifications
Re-engage and pull customers back to order again.Push Notifications
Cart recovery
Automatically rescue abandoned carts.Cart Recovery
Advanced search & filters
Better findability means more completed orders.Advanced Search
Order review pop-up
Capture ratings that feed social proof & repeat conversion.Order Review
Wallet & store credit
Pre-loaded balances increase spend frequency.Wallet
See the multiplier in action.
Take a marketplace doing $250,000/month in GMV at a blended 18% take rate. Now grow the average basket with the tools above. Watch every revenue line move with it — same customers, same order count.
Illustrative math — the shape of the answer holds at any scale. Every percentage lever you charge rises by the same amount the basket does.
Stop running your marketplace on one revenue line.
Every strategy on this page is already built into Ordering.co. Book a quick call and we’ll map the levers that fit your model — and run your take-rate math live.
- ✓ A personalized walkthrough of the levers that fit your business
- ✓ Your GMV and take rate modeled on the spot
- ✓ Straight answers on pricing — zero commitment
Why Start with Ordering.co?
Most marketplaces are stuck paying commissions, juggling third-party tools, and struggling to scale. That’s not you.
With Ordering.co, you’re in complete control—your brand, your platform, your profits. Build a multi-store, multi-channel empire with automated ordering, delivery, marketing, and loyalty tools designed for real-world success.
Own it. Scale it. Dominate your market.
Frequently Asked Questions
Ordering.co is the best all-in-one platform for local-commerce from restaurants to stores or marketplaces.
Here are just a few things you can do with Ordering.co:
- Create and customize an online store and native apps to increase your sales.
- Manage orders in real-time, products, inventory, payments, delivery zones, and delivery with in-house drivers or external delivery companies.
- Create special discounts, coupons, and loyalty campaigns.
Yes, we do offer white-labeled solutions. Our fully documented API allows development agencies and resellers to quickly and easily get up and running with our 100% white-label ordering solution. This means you can brand our platform as your own, offering a seamless experience for your customers without having to invest time and resources in building your own ordering system from scratch.
Our white-labeled solution is ideal for businesses of all types and sizes looking to enhance their online presence and streamline their ordering and management processes. With Ordering.co's white-label solution, you can focus on what matters most: providing an exceptional experience for your customers while we take care of the technology behind the scenes.
For enterprises/companies, prices are optimized for your success, even with unlimited transactions options without fees; please contact our sales team.