Own the brand, keep the relationship
Launch under your own domain with white-label web and mobile apps. Customers interact with your brand, not a third-party marketplace, and you keep control over data, orders and communication.
Ordering.co vs Other Ordering & Marketplace Platforms
See how Ordering.co compares to tools like UpMenu, GloriaFood and Sharetribe when it comes to branding, multi-store marketplaces, delivery and ownership of your data & revenue.
• White-label website & apps • Multi-store & marketplace ready • Delivery suite & driver apps included
At-a-glance
Ordering.co vs other platforms
Compare how Ordering.co stacks up against other ordering and marketplace tools on branding, marketplace support, delivery features and flexibility.
| Feature | Ordering.co Recommended | UpMenu | GloriaFood | Sharetribe | Clone scripts |
|---|---|---|---|---|---|
| White-label website & apps | ✓ Full white-label web & mobile apps under your brand and domain. | ~ Branded online ordering for restaurants, mainly for their own channels. | ~ Widgets & basic ordering flows added to existing restaurant sites. | ~ Marketplace UI templates that can be branded per project. | ✓ Branding possible but typically requires design & dev work. |
| Multi-store / multi-vendor marketplace | ✓ Built-in support for multi-store brands, franchises and full marketplaces. | ~ Primarily focused on individual restaurants and small chains. | ✕ Optimised for single-restaurant setups, not multi-vendor marketplaces. | ✓ Flexible marketplace engine for many verticals, not food-specific. | ~ Often built as food-delivery marketplaces but rigid outside default flows. |
| Delivery suite & driver apps | ✓ Native driver apps, dispatching, tracking and delivery rules in one place. | ~ Integrates with delivery providers; limited own-fleet tooling. | ✕ Focuses on ordering; delivery logistics handled via other tools. | ✕ Requires custom work or third-party tools for logistics. | ~ Basic driver apps & tracking; deeper workflows need custom dev. |
| Supported verticals | ✓ Food, groceries, local commerce, B2B and other delivery models. | ~ Restaurant & food ordering. | ~ Restaurant ordering. | ✓ Many marketplace types (services, products, rentals, etc.). | ~ Typically focused on food-delivery style marketplaces. |
| No-code / configuration | ✓ No-code setup for core flows; advanced options via configuration. | ✓ Configured via dashboard for restaurant flows. | ✓ Straightforward restaurant onboarding and menu setup. | ~ Configuration plus customisation, especially for complex marketplaces. | ✕ Most changes done through developers modifying code. |
| APIs & extensibility | ✓ APIs, integrations and optional open-source apps for custom work. | ~ Integrations with POS, delivery & marketing tools. | ~ Integrates with selected partners and services. | ✓ API-driven with strong extensibility for developers. | ✓ Source code access; extensible if you maintain a dev team. |
| Pricing & ownership model | ✓ Platform subscription with focus on owning brand, data & revenue. | ~ SaaS pricing for restaurants; terms vary by plan. | ~ Free to start; upsells and limitations depend on plan. | ~ SaaS pricing for marketplace projects. | ✕ One-off or license fee; infra and dev costs remain on you. |
| Time to launch | ✓ Days to launch a full marketplace when using standard flows. | ✓ Fast for restaurant ordering setups. | ✓ Quick for basic restaurant ordering. | ~ Varies by project; more custom builds take longer. | ~ Depends on your dev team’s availability and scope. |
| Best fit | ✓ Teams building marketplaces, franchises or multi-store brands with delivery. | ~ Restaurants wanting direct online ordering and loyalty. | ~ Single restaurants needing a simple, low-cost ordering option. | ~ Product teams building diverse marketplace ideas. | ~ Projects that want full code control and can maintain it. |
Why Ordering.co
Where Ordering.co stands out
Ordering.co is built specifically for local-commerce marketplaces, franchises and multi-store brands that need ordering, vendors and delivery to live in one place.
Marketplace and multi-store by default
Manage single stores, multi-location brands and full multi-vendor marketplaces from the same platform. Vendor onboarding, menus, fees and payouts are handled centrally instead of across multiple tools.
Ordering + delivery in one stack
Go beyond checkout. Coordinate drivers, delivery zones and SLAs with native driver apps and dispatch tools, so the entire journey from order to delivery is visible in one system.
Launch fast, customise when needed
Get a working marketplace or multi-store setup live quickly using existing flows, then extend with configuration, integrations and APIs when you’re ready for more advanced use cases.
Vs competitors
Between “simple widgets” and “build it yourself”
Simple ordering widgets and generic marketplace builders each cover part of the journey. Ordering.co fills the gap for teams that need a full marketplace and delivery stack without owning all the code.
Ordering.co vs UpMenu-style tools
Restaurant-focused ordering platforms are great for a single brand or a few locations. Ordering.co takes over when you’re managing many stores, brands or a marketplace model and need vendor management and logistics as well.
Ordering.co vs free restaurant ordering
Free and low-cost tools can validate online ordering for one location. When you need unified operations for multiple stores, channels and delivery workflows, a dedicated platform like Ordering.co gives you more control.
Ordering.co vs generic marketplace builders
Marketplace builders are flexible but require designing flows yourself. Ordering.co is opinionated for local commerce: ordering, vendor portals and delivery flows are already there, so you spend less time reinventing basics.
Ordering.co vs clone scripts
Clone scripts hand you code, but also ongoing maintenance, infra and security. Ordering.co ships as a managed platform that still lets you customise, without taking on the full engineering burden.
Use cases
Where Ordering.co is usually the right call
Use this as a quick filter: if these scenarios sound like you, you’re typically past what single-store tools or generic marketplace builders can comfortably handle on their own.
Restaurant brands & franchises
Centralise online ordering and delivery for many locations or brands while still allowing local menus, pricing and promos. Manage it all from one platform instead of separate sites per store.
Food & grocery marketplaces
Launch an Uber-Eats-style marketplace where multiple vendors sell through your apps and website. Handle commissions, payouts and delivery rules without building everything from scratch.
Local commerce & B2B ordering
Run multi-seller marketplaces for local stores or B2B customers, combining ordering, account-level rules and delivery in one stack that understands real-world logistics.
Delivery-first businesses
For last-mile operators and delivery companies, use Ordering.co as the front layer for orders and customer experience, with driver tools and fleet visibility built in from day one.
Migration
Switching platforms without losing momentum
Migration is a structured project: understand your current stack, mirror what works, then upgrade what has been blocking you. The goal is to keep orders flowing while you move.
1. Review your current setup
Map the platforms and flows you use today: how customers order, how vendors or stores manage menus, and how delivery is coordinated.
2. Design your Ordering.co model
Decide how brands, vendors, stores and delivery should look inside Ordering.co so everyone knows where they log in and what they own.
3. Configure & import
Configure ordering, marketplace rules and delivery, then import menus and key data where possible so you’re not starting from zero content.
4. Launch, then optimise
Go live under your own brand, move traffic in stages if needed, and iterate on conversion, onboarding and operations with real usage data.
Why Start with Ordering.co?
Most marketplaces are stuck paying commissions, juggling third-party tools, and struggling to scale. That’s not you.
With Ordering.co, you’re in complete control—your brand, your platform, your profits. Build a multi-store, multi-channel empire with automated ordering, delivery, marketing, and loyalty tools designed for real-world success.
Own it. Scale it. Dominate your market.
Ready to sell everywhere and deliver anywhere?
Frequently Asked Questions
What is Ordering.co, and how does it work?
Ordering.co is the best all-in-one platform for local-commerce from restaurants to stores or marketplaces.
Here are just a few things you can do with Ordering.co:
- Create and customize an online store and native apps to increase your sales.
- Manage orders in real-time, products, inventory, payments, delivery zones, and delivery with in-house drivers or external delivery companies.
- Create special discounts, coupons, and loyalty campaigns.
Do you offer White-Labeled solutions?
Yes, we do offer white-labeled solutions. Our fully documented API allows development agencies and resellers to quickly and easily get up and running with our 100% white-label ordering solution. This means you can brand our platform as your own, offering a seamless experience for your customers without having to invest time and resources in building your own ordering system from scratch.
Our white-labeled solution is ideal for businesses of all types and sizes looking to enhance their online presence and streamline their ordering and management processes. With Ordering.co's white-label solution, you can focus on what matters most: providing an exceptional experience for your customers while we take care of the technology behind the scenes.
Will you be there to help?
Yes, of course! Our support team will answer all your questions. Our moto is "Customer Success". We will help you to get the most out of Ordering.
Are there any commissions?
No, we only charge a very small transaction fee for orders and delivery jobs. We have plans available to save even more.
For enterprises/companies, prices are optimized for your success, even with unlimited transactions options without fees; please contact our sales team.
Can I cancel my account at any time?
Yes, if you ever decide that Ordering.co isn’t the best online ordering or logistics platform for your business, simply cancel your account.
Who owns my data?
You do. Ordering will never claim to own the rights to your data. In fact, if you ever want to cancel your account, you can request all your data be exported and sent to you.
In what countries can I use Ordering.co?
You can use Ordering.co in every country in the world.
Can I change my design?
Of course! Ordering.co has built the tools so that you can personalize your website and apps with your branding.
Can I use my domain name?
Of course, we always thrive your business to succeed, and branding is one of the most important, so get your domain in your ordering website at no cost. We also provide everyone a forever free tryordering.com domain name when they sign up.
Where can I find tutorials & guides?
We keep adding articles and information about our Ordering products to our knowledge base. From quick guides to tips & advice, our knowledge base has everything you need to start your business with us. Click here to visit our knowledge base.
Do I get free web hosting and API access?
Yes, Ordering.co includes secure, unlimited hosting and API access on all plans.
Do you offer any discounts?
Yes, Ordering.co offers discounts for companies and enterprises that can commit to 12, 24, or 36 months plans.