Customer Fees Β· Marketplace Pricing Lever

Stop absorbing
costs you should be
passing on.

Customer Fees give you surgical control over every surcharge β€” by payment method, delivery type, platform, or date range. Set the rule once. Watch your margins recover automatically.

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<1min
From login to live fee at checkout
4
Targeting layers: payment, delivery, site, date
∞
Stack as many fees as your business model needs
0%
Manual updates β€” fees auto-expire on schedule

An extra fee isn't just a charge.
It's a strategic lever.

Most marketplaces lose margin to costs they could be passing on β€” cash handling, peak-hour logistics, payment processing on low-ticket orders. Customer Fees turn each of those into a clean, transparent line item at checkout.

⌬ The pattern

A few cents per order. Thousands per month. Compounded across every store.

Marketplace economics are won and lost in the margin between what you charge and what fulfilling each order actually costs you. Customer Fees give you the dial. You decide where it points.

01 / Operational Offsetting

Cash on Delivery, finally pulling its weight.

Cash orders cost more β€” manual handling, no instant settlement, higher logistics risk. A small flat fee per cash transaction covers the difference, and customers who choose cash already expect it.

02 / Platform Convenience

A flat platform fee. On every order.

Goes straight to keeping your marketplace infrastructure running β€” no markup hidden in product prices.

03 / Service-Specific Surcharges

Fee delivery. Free pickup.

Use fees to nudge customer behavior β€” encourage pickup, reward repeat buyers, or balance load between fulfillment types without rewriting your pricing.

04 / Peak Demand Management

Mother's Day. Friday nights. The Super Bowl.

Schedule fees for date ranges. They activate when demand spikes, expire when it normalizes, and you don't lift a finger to manage them.

Trigger fees with surgical precision.

Most platforms apply fees globally β€” flat tax, applied everywhere, no nuance. Ordering's targeting matrix lets you decide exactly when a fee fires, and exactly when it doesn't.

β†’ LAYER 01

Delivery type

Apply only to delivery, only to pickup, or both β€” depending on which channel costs you more to fulfill.

delivery pickup eat-in
β†’ LAYER 02

Payment method

Cash gets a handling fee. Credit gets a processing fee. Wallet payments stay clean. You set the rule per method.

cash card wallet
β†’ LAYER 03

Site / Platform

Charge a fee on web orders only, app orders only, or kiosk orders only. Each surface, its own pricing logic.

website app kiosk
β†’ LAYER 04

Date range

Toggle "Limit by date range" to schedule fees for high-demand periods. Auto-on, auto-off, no manual cleanup.

peak holidays events

Four steps. Less than a minute.

From your dashboard to a live fee at checkout β€” the configuration is built for speed, but the targeting logic underneath is anything but shallow.

01

Open Tax & Fees

Inside your store profile, scroll to Payment Methods and select the Tax & Fees tab. All your fees, all in one place β€” no plugins, no extensions, no third-party setup.

/stores /payment-methods /tax-and-fees
02

Define the logic

Click Add New. Name it (this is what the customer sees). Choose Fixed or Percentage. Set a Fixed Minimum on percentage fees so low-ticket orders still cover their costs.

name fixed / % min floor
03

Target the customer

Pick which orders the fee applies to: delivery type, payment method, platform. Stack any combination. Leave anything blank to apply to everyone.

delivery payment platform
04

Schedule & activate

Toggle Limit by date range for peak-only fees. Save. Done. The fee appears at checkout instantly and disappears automatically when its window closes.

date range auto-expire live
⌬ The math, in your favor

A $0.50 fee on cash orders.
Compounded.

A back-of-the-envelope example. Plug in your numbers; the shape of the answer rarely changes.

Average orders per month across all stores
2,500
Share paid in cash typical for delivery marketplaces
40%
Fee per cash order flat, transparent, declared at checkout
$0.50
Recovered per month
$500
Recovered per year Without raising a single product price
$6,000

Stack a peak-hour delivery fee, a platform-convenience fee, and a card-processing fee on top β€” same shape, multiplied. The fees aren't the strategy. The targeting is.

Three rules from operators who got it right.

RULE 01

Be transparent.

Use the Name field to tell customers exactly what the fee is for. "Cash Handling Fee" lands. "Service Fee" doesn't. Transparency reduces cart abandonment more than any A/B test will.

RULE 02

Test, then scale.

Start with a small fixed fee on one targeting layer β€” usually cash payments. Watch conversion for two weeks. If it holds, layer in the next fee. If it tanks, you've learned something for less than a coffee.

RULE 03

Set a floor on percentages.

Always use the Fixed Minimum when fees are percentage-based. A 2% fee on a $4 order is six cents. A $0.50 floor keeps small orders from quietly draining your margin.

Common questions.

Will customers see the fee at checkout, or is it hidden?
Customers see it. Whatever you put in the Name field appears as a line item on the order summary β€” clearly labeled, clearly priced. Hidden fees are a fast track to chargebacks; we built this for transparency.
Can I run multiple fees at the same time?
Yes β€” stack as many as your business model needs. A cash-handling fee, a peak-hour delivery surcharge, and a platform-convenience fee can all coexist. Each has its own targeting rules, so they only fire when the order actually matches.
What's the difference between a Customer Fee and a tax?
Taxes are required by jurisdiction and calculated on a different layer. Customer Fees are your business levers β€” operational surcharges that you control, not regulatory math. They live side-by-side in the same dashboard so you don't have to track them separately.
Can I set fees per store, or only globally?
Per store. Each brand or store in your marketplace has its own Tax & Fees configuration, so a fee that makes sense for one location doesn't have to apply to all of them. Multi-store operators get full granularity.
What happens to scheduled fees when their date range ends?
They auto-expire. The fee disappears from checkout the moment its end date passes β€” no manual cleanup, no risk of accidentally charging customers after a holiday window closes. If you want the same fee back next year, just update the dates.
How quickly can I get this set up?
Under a minute for a single fee. If you're already on Ordering, you can configure your first Customer Fee right now from your dashboard. Not on Ordering yet? Book a demo β€” we'll walk through your specific use case and show you the exact targeting setup that fits your model.

Recover the margin
you've been giving away.

Start your 2-week free trial β€” no credit card, full platform access. We'll have your first Customer Fee live before lunch.

Start your 2-week free trial
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