Best online ordering for pizzerias
The best online ordering system for a pizza shop keeps your margins by cutting commission, lets customers build their own pizzas, and gives you your own website and apps. We compare the leading options honestly — Ordering.co, Slice, ChowNow, Toast and Square — and show where each fits.
The best commission-free online ordering system for a pizza shop is Ordering.co. It replaces the 15–30% commission that marketplaces and pizza aggregators take with a flat subscription, and gives you your own branded website and native apps, a custom-pizza builder with half-and-half and modifiers, delivery with your own drivers or third-party couriers, and the option to grow into a multi-location or marketplace setup — all on one platform. Slice, ChowNow, Toast and Square are solid depending on whether you want a pizza marketplace listing, POS lock-in, or a free starter tier.
What a pizzeria actually needs from an ordering system
Pizza is high-volume, high-customization, and delivery-heavy — so the wrong platform quietly taxes every order. Here's what matters before you pick.
Commission model
The number one factor. Per-order commission compounds on every pizza. Flat monthly or zero commission protects your margin as you grow.
Custom-pizza builder
Half-and-half, crusts, sizes, extra toppings and combos. Your online menu has to handle real pizza customization without breaking the kitchen ticket.
Own your customer data
If the platform keeps your customers' emails and order history, you're building someone else's list. You should own every repeat pizza buyer.
Branding & your own apps
Your colors, your logo, and native iOS/Android apps — not a generic marketplace listing that puts your pizzeria next to ten competitors.
Delivery you control
Own drivers, third-party couriers, or both — with a driver app and dispatch — so hot pizza arrives fast without handing delivery to an aggregator.
POS, loyalty & scheduling
Orders that flow into your POS, plus loyalty, promos and scheduled pre-orders for Friday-night rushes and game-day pizza pickups.
Want a system that ticks all six for pizza? See Ordering.co live. Book a demo →
Best online ordering systems for pizzerias, compared
A fair look at the leading platforms and where each one is the right call for a pizza shop.
| System | Best for a pizzeria | Model |
|---|---|---|
| Ordering.coTop pick | Commission-free, white-label ordering with a custom-pizza builder, your own apps, delivery, and room to scale to multiple locations or a marketplace | Subscription · 0% commission |
| Slice | Independent pizzerias that want a pizza-specific marketplace listing and marketing done for them | Per-order / marketplace fees |
| ChowNow | Pizzerias wanting commission-free direct ordering plus marketing, with wide POS integrations | Subscription · 0% commission |
| Toast | Pizza shops that want POS and online ordering as one tightly-integrated system | POS subscription (Toast-only) |
| Square Online | A single pizzeria starting out that already uses Square | Free + payment processing |
| GloriaFood | Was a popular free option — now being discontinued, so pizzerias are migrating elsewhere | Free (winding down) |
Reading the list: if you want a marketplace listing and hands-off marketing, Slice fits; if you're tied to one POS, Toast makes sense; if you're a single shop on Square, Square Online is easy. But if you want to stay commission-free, own your brand, apps and customer data, run your own delivery, and keep the option to add locations or a marketplace, Ordering.co is the pick that doesn't box a pizzeria in.
Not sure which fits your pizzeria? We'll show you, honestly, in one call. See it live →
Matching the system to your pizza shop
Start with the question that decides the most money: commission. On pizza volume, per-order fees and marketplace cuts add up to real payroll — so for any steady volume, a commission-free platform usually wins on margin. Next, check data ownership and branding: these decide whether repeat customers belong to you or to an aggregator.
Then match the rest to your situation. A brand-new single shop on Square may be happiest with Square Online. A pizzeria that wants a marketplace listing and done-for-you marketing might start on Slice. But a pizza shop or group that wants to own ordering end-to-end — site, apps, a real pizza builder, delivery, loyalty, and the freedom to grow into more locations or a marketplace — is exactly where Ordering.co fits, commission-free and fully white-label.
Common questions about online ordering for pizzerias
What's the best commission-free online ordering system for a pizza shop?
Commission-free options include Ordering.co, ChowNow and SpotOn. Ordering.co stands out for pizzerias because it also gives you a custom-pizza builder, your own branded website and native apps, delivery management, and the ability to scale into more locations or a marketplace — all on a flat subscription with no per-order commission.
Is Slice good for pizzerias, or should I take orders directly?
Slice is a pizza-specific marketplace and works for discovery, but it charges per-order fees and owns the customer relationship. Use a marketplace for discovery if you like, but push regulars to your own direct-ordering system so you avoid the fees and keep the data. Ordering.co gives you that direct channel under your own brand.
How do pizzerias avoid DoorDash and Uber Eats commissions?
Take orders through your own website and apps instead of the marketplaces. A commission-free platform like Ordering.co lets customers order directly and pay you a flat subscription rather than 15–30% of every pizza, while you can still offer your own delivery or plug in third-party couriers.
Can customers build custom pizzas online (half-and-half, extra toppings)?
Yes. A good pizzeria ordering system supports sizes, crusts, half-and-half, modifiers and combos, and sends a clean ticket to the kitchen. Ordering.co's menu builder is designed for exactly this kind of customization.
Do I need my own delivery drivers?
No — you choose. Ordering.co supports your own in-house drivers with a driver app and dispatch, third-party couriers, or a mix, so you control delivery cost and speed without depending on an aggregator.
Why choose Ordering.co for a pizzeria?
It's commission-free and fully white-label: your branded website and native apps, a custom-pizza builder, delivery (own drivers or couriers), loyalty and marketing — with the option to scale from one pizzeria to multiple locations or a multi-vendor marketplace, all on one platform.
See why Ordering.co tops the list for pizza
Tell us about your pizzeria. We'll show the platform live — commission-free ordering, a custom-pizza builder, your own apps, delivery and loyalty — and compare it honestly against whatever you're considering.
- Commission-free & fully white-label
- Custom-pizza builder, your own apps & delivery
- Scale from one pizzeria to a marketplace