About Alsea Mexico
To enhance the customer experience across all their restaurants and channels, Alsea sought a scalable, secure, and customizable technology platform to serve as the foundation for their operations.
Partnering with Ordering.co, Alsea successfully revamped its loyalty program, improved its online ordering experience, and implemented efficient logistics solutions.
Alsea faced several challenges in its quest to expand and enhance its customer experience:
Seeking a scalable, secure technology platform tailored to individual restaurant chains' needs.
One platform offering multiple channels for digital ordering and brand display.
Integration of multiple points of sale for menu synchronization, branch creation, and product management.
Direct order injection into the point-of-sale system for streamlined operations and efficiency strategies.
Rapid implementation to meet growing needs and stay competitive.
Seamless customer experience across call centers, apps, and websites.
Centralized order management and optimized delivery operations.
Marketing and loyalty programs to boost sales and customer loyalty.
Ordering.co provided Alsea with a comprehensive technology platform tailored to address their challenges:Scalable, secure, and customizable solution for Alsea's restaurant chains.
Seamless integration with multiple points of sale for efficient menu synchronization and management.
Direct order injection into Alsea's point of sale system for streamlined operations.
Rapid implementation of the technology platform to enhance customer experience and maintain competitiveness.
Seamless multichannel ordering experience across call centers, apps, and websites.
Loyalty program revamp, migrating and reaching a large customer base.
Logistics solutions for delivery driver assignment and overflow orders.
Hybrid in-restaurant experiences with QR codes for discounts and promotions.
The partnership between Alsea and Ordering.co resulted in significant improvements and achievements:
- Enhanced customer satisfaction with seamless multi-channel experiences and revamped loyalty program.
- Increased operational efficiency through streamlined order management and integration with multiple points of sale.
- Rapid implementation of a technology platform for competitive agility.
- Successful integration of logistics solutions, including auto-assignment of delivery drivers and overflow order management, with external partners.
By leveraging Ordering.co's technology platform, Alsea managed to:
- During the pandemic, the rapid transition to online sales and delivery for business continuity.
- Adaptation to customer preferences with convenient online ordering and delivery.
- Strengthened digital presence and customer engagement for brand loyalty and repeat business.
Technology used by Alsea Mexico
WOW+ Ordering Website
Customers can explore menus, customize their orders, and make secure payments through the website.
WOW+ Customer App
Together, they achieved significant milestones in record time and enhanced customer satisfaction across all of Alsea's restaurant chains.
The partnership has enabled Alsea to continue growing and meeting their digital needs, even in the face of unprecedented challenges posed by the pandemic.