About Piki
In a rapidly growing market, they urgently needed a customized solution aligned with their brand guidelines and enhanced the overall customer experience.

Challenges Encountered
Limited Online Presence: Piki lacked a robust online ordering platform, which hindered their ability to reach a broader customer base and compete effectively with other delivery services.
Inefficient Delivery Logistics: Their existing delivery logistics were not optimized, resulting in delayed deliveries and dissatisfied customers.
Marketing & Special Offer Limitations: Piki had limited marketing tools and lacked the ability to create targeted promotions and loyalty programs, hampering their efforts to attract and retain customers.
Time Constraints: The food delivery market in Tanzania was rapidly evolving, and Piki needed a solution implemented quickly to stay competitive and capitalize on the growing demand for online food ordering.
Customization Needs: Piki wanted a solution that could be tailored to comply with their specific brand guidelines and deliver a unique and consistent customer experience.
Direct Ordering Channel Competitiveness: Piki faced tough competition from other delivery services, and they needed to strengthen their direct ordering channels to increase sales and reduce reliance on third-party platforms.
Sales Growth Requirement: They required a solution to drive sales growth and improve overall business profitability.
Solutions
Robust Online Ordering Platform: Ordering.co provided Piki with a feature-rich online ordering platform, enabling customers to place orders through the website or mobile app easily.
Optimized Delivery Logistics: The new solution incorporated delivery automation tools, optimizing Piki's delivery process to ensure timely and efficient order deliveries.
Comprehensive Marketing & Loyalty Tools: Ordering.co's platform offered a suite of marketing and loyalty tools, empowering Piki to run targeted marketing campaigns and implement loyalty programs to engage and retain customers.
Rapid Implementation: Ordering.co's team worked diligently to deploy the solution quickly, allowing Piki to adapt to the market demands without delay.
Customization & Brand Compliance: The platform was easily customizable, aligning with Piki's brand guidelines and delivering a consistent customer experience that reflected their unique identity.
Strengthened Direct Ordering Channels: With Ordering.co's solution, Piki enhanced their direct ordering channels, providing customers with a seamless and rewarding ordering experience on their platform.
Sales & Profitability Growth: The intuitive user experience, optimized delivery logistics, and targeted marketing efforts led to increased sales from direct ordering channels, contributing to Piki's overall business growth and profitability.
Results
- Piki successfully launched the new online ordering solution within the specified timeframe.
- The user-friendly online ordering platform led to a surge in direct orders through their website and mobile app, reducing their reliance on third-party platforms.
- The streamlined delivery logistics resulted in improved delivery times, customer satisfaction, and a positive reputation for timely and accurate deliveries.
- Implementing marketing and loyalty tools enabled Piki to attract new customers and retain existing ones through targeted promotions and loyalty rewards.
- The increased sales and efficient operations contributed to cost savings and improved overall efficiency for the business.

The technology used by Piki
With Piki's cutting-edge technology, startups in the food delivery and online ordering industry can secure a competitive advantage, streamline their operations, and deliver a gratifying customer experience, fueling success and expansion in an ever-changing market landscape.
Piki Ordering Website
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Customer App
Driver App
By equipping drivers with a user-friendly mobile solution that enhances efficiency and communication, Piki ensures that each delivery is executed seamlessly and with utmost care.
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Store App
This robust application centralizes control, facilitating seamless inventory management, real-time sales monitoring, menu adjustments, and more.
With the Store App, managing multiple stores becomes effortless, offering a comprehensive overview of operations and customizable parameters for each location.
In conclusion,
Ordering.co's all-in-one solution was crucial to Piki's success story.
By addressing their specific challenges and providing tailored solutions, Piki established a strong online presence, enhanced its delivery operations, and created effective marketing strategies to attract and retain customers.
The seamless user experience, optimized logistics, and targeted marketing efforts led to a significant increase in sales through direct ordering channels, which in turn resulted in improved profitability for Piki.
Working with Ordering.co has provided Piki with a competitive edge in the fast-growing Tanzanian food delivery market.
The combination of advanced online ordering tools, efficient delivery logistics, and powerful marketing features has positioned Piki for sustained success and continued growth.
By continuing to collaborate with Ordering.co and leveraging their innovative solutions, Piki can confidently pursue its business objectives, expand its customer base, and achieve the success it envisioned in Tanzania's highly competitive food delivery industry.
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