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ColdStone

More than 30 years of experience in the creamery business have now transferred to the e-commerce world with all the tools available.

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About ColdStone

Cold Stone, a popular ice cream brand known for its customizable treats, took on the challenge of enhancing its operations in Nigeria by implementing a robust online ordering solution with integrated logistics.

With marketing and special offers playing a crucial role in their business strategies, Cold Stone sought a fast and customizable solution that would comply with their brand guidelines and deliver an exceptional customer experience.

Ordering.co, a trusted provider of comprehensive tools and solutions, emerged as the ideal partner to address Cold Stone's needs and propel its success in the market.

 
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Challenges Encountred

circle  Absence of online ordering capabilities: Cold Stone lacked a user-friendly online platform, hindering their ability to meet customers' demands for convenient and seamless ordering experiences.

circle  Efficient logistics management: Ensuring timely and accurate delivery of ice cream orders presented a significant challenge for Cold Stone.

circle  Maximizing marketing opportunities: Cold Stone required a comprehensive solution to optimize their marketing efforts and effectively promote special offers, driving customer engagement and loyalty.

circle Customizability: The solution needed to be easily customizable to comply with Cold Stone's brand guidelines and deliver a consistent customer experience.
 
circle  Urgent implementation: Cold Stone faced time constraints and required a swift deployment to capitalize on the growing demand for online ordering.
 

circle   Channel optimization: Direct ordering channels were underutilized, resulting in missed sales opportunities for Cold Stone.

circle  Enhancing customer experience: Cold Stone aimed to elevate the overall ordering experience for their customers, ensuring seamless transactions and increased satisfaction. 

Solutions

check  Online ordering system: Ordering.co provided Cold Stone with a feature-rich online ordering platform, enabling customers to conveniently place orders for their favorite ice cream treats through Cold Stone's website or mobile app.

check  Integrated logistics management: Ordering.co's solution included a built-in logistics management system that streamlined order delivery, optimizing efficiency and accuracy for Cold Stone's operations. 

check Marketing and loyalty tools: Cold Stone leveraged Ordering.co's marketing and loyalty tools to create and manage targeted campaigns, promotions, and special offers, driving customer engagement and fostering brand loyalty.

 check  Customizability: Ordering.co's platform offered extensive customization options, allowing Cold Stone to align the interface, colors, and branding elements with their unique brand guidelines and customer experience.

check  Swift implementation: Ordering.co worked closely with Cold Stone to ensure a rapid deployment of the solution, meeting their time-sensitive requirements and enabling quick entry into the online ordering market.

check  Channel optimization: With Ordering.co, Cold Stone successfully harnessed the potential of direct ordering channels, resulting in increased sales and revenue from online orders.

check  Enhanced customer experience: Ordering.co's intuitive and user-friendly interface significantly improved the overall ordering experience for Cold Stone's customers, leading to increased customer satisfaction and loyalty

Results

 

  • Timely launch: Cold Stone's new online ordering solution was successfully launched within the desired timeframe, allowing them to establish a strong online presence quickly.

  • Increased sales: The implementation of Ordering.co's solution led to a surge in sales through direct ordering channels, capturing previously untapped revenue streams and expanding Cold Stone's customer base.

  • Streamlined logistics: The integrated logistics management system enabled Cold Stone to enhance the efficiency of their order deliveries, ensuring prompt and accurate service for customers.

  • Effective marketing campaigns: Using Ordering.co's marketing and loyalty tools, Cold Stone successfully executed targeted campaigns and special offers, driving customer engagement and increasing brand loyalty.

  • Improved customer satisfaction: The enhanced user experience of the online ordering platform resulted in higher customer satisfaction and positive feedback from Cold Stone's customers.

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Technology used by Pinkberry

Ordering Website

The best you will find is the perfect combination between the exquisite variety of ice creams and the convenience of ordering from anywhere.
 
Customers can enjoy the excitement of exploring the menu online, offering a wide range of flavors and topping options to customize their orders to their preferences.
 
Users can add their desired products to the shopping cart and make a secure online payment with just a few simple steps.
 
Once the process is complete, they will receive detailed order confirmation, including the estimated pick-up time at the selected store.
 
This online ordering service allows customers to skip the lines and simply head to the store to pick up their orders immediately.
 
The ease and convenience of this system make the ColdStone experience even more pleasant for lovers of its delicious frozen ice creams. Waste no more time and enjoy the convenience of savoring Pinkberry anytime, anywhere!

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Customer App

At Cold Stone, the experience of ordering online through our website is simply unmatched; now, picture it in your hands on your device.
 
We combine the best ColdStone Creamery and the most intuitive and high-performance app in one place, giving you a wide selection of icy and delicious options.
 
With our online ordering service, you can easily explore our menu and customize your ice cream like never before. From choosing the base and the flavors to the mix-ins and toppings, every detail is in your hands.
 
Once you've created the perfect ice cream, check out securely online and receive a detailed order confirmation.
 
You can then head to your selected ColdStone location and enjoy your unique and delicious creation without waiting in line.
 
Our online ordering system offers you the convenience and satisfaction of having the ice cream you crave with just a few clicks.

In conclusion, Ordering.co's partnership with ColdStone has been pivotal in its journey towards success.

By addressing the challenges of online ordering, logistics management, and marketing limitations, Ordering.co has empowered ColdStone with a comprehensive solution that aligns with its unique needs.

The successful implementation of Ordering.co's solution has resulted in tangible benefits for ColdStone, including increased sales, streamlined logistics, and improved customer satisfaction.

By leveraging the tools and solutions provided by Ordering.co, ColdStone has been able to optimize their online ordering process, effectively market its offerings, and deliver a seamless customer experience.

The collaboration with Ordering.co has allowed Cold Stone to capitalize on the growing demand for online ordering, expand their customer base, and drive revenue growth. Working with Ordering.co provides ColdStone a competitive edge, enabling them to stay ahead in the rapidly evolving food industry.

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