Main Features to Include
While there is a lot of room for customization when it comes to creating an ordering app, there are some features that you must have. That includes food ordering filters, payment system integration, card verification, registration, order history, delivery location, GPS, notifications, custom selections and ratings. When each of these features is included, you ensure that the app is easy for your customer to use and that it’s beneficial and efficient for your business.
Your brand should be front and center when a customer uses your app. He or she should know immediately what restaurant he or she has accessed. Be sure that you use colors, images and logos that are recognizable and that align with your overall brand. That way there’s never a question about who you are and what you offer.
Plenty of Menu Information
You are going to be more successful if your menu is comprehensive and easy to read. Don’t settle for offering just the name of a dish. Describe it just as you would on a print menu. Include the price because customer’s want to know how much they are spending and don’t want any surprises when they get ready to pay. The more descriptive your text, the more appealing you’ll be to customers.
Fast and Easy
No one is going to want to use an app that is confusing or that takes a lot of time. You want it to be simple for your customer to find what they’d like to order and make the process as quick as possible. Offering several payment options, such as credit card and PayPal, speeds the process and gives your customer plenty of options.
Customers are more likely to come back if they are rewarded in some way. Setting up a loyalty program on your app allows you and your customers to keep track of purchases, money spent and loyalty points. By giving your customers a perk after so many meals or money spent, they are more likely to keep coming back so they can get that prize.
It’s also a good idea to allow your customers to leave ratings, comments and suggestions somewhere on the app. You can also allow them to refer your business to a friend and log in with their social media accounts.
More and more restaurants are offering delivery these days, and you will stay relevant and competitive if you follow suit. A food delivery app is relatively easy to set up and will be worth all the time and effort.