Developments over the years in technology and the way we use the internet have forced change. The use of smartphones has brought an enormous transition in the way we order pretty much anything online. Most people have a smart device to hand the majority of the time and using this to your advantage is a must for any field of business.
Manual Ordering Pros and Cons
Many restaurants are physically clustered together in busy shopping centers, event arenas, or areas of interest. This gives the consumer a vast choice and restaurants close-packed competition. Firstly, standing in a queue in a busy shopping park is not the highlight of anyone’s day. Even if you are there for a takeaway, there will be queues of frustrated customers that have built up an appetite walking around the shops. Customers become frustrated and indecisive. When a customer is feeling this way it then, in turn, alters the mood of the staff, who will likely become sick of taking orders from frustrated customers.
Manual ordering can also come with mistakes during rush hour. It’s easy to misunderstand when taking phone orders, or over the counter, when it’s busy and this adds to the frustration felt by both the customer and the embarrassed team member.
It’s not all doom and gloom though as during quieter periods manual ordering allows you to add a personal touch to the customer’s experience. You have the chance to notify the customer of relevant promotions and wish them a good day while thanking them for their order. This, in reality, can only be achieved if the team are happy and haven’t experienced the ‘frustration’ of customers already that day. The workforce required and staff motivation/moral needed throughout the process is high, and to get the entire experience perfect, your team will require a lot of customer-facing training.
Food Delivery Apps Pros And Cons
The problems with manual food ordering have been noted for a long time. With the change in technology, restaurants can now address most of these issues head-on and exceptionally effectively. Food delivery apps take away the busy quest in busy locations. If someone is home and fancies a bite to eat, the last thing they will want to do is head into the hustle and bustle to collect it. This benefits in-house diners as the establishment will be less overrun. A food delivery app allows customers to plan and decide what they want to eat. There is no stress; they just scroll through the app selecting what they fancy. No waiting in queues and customers can plan within budget while you offer them enticing deals based on previous orders.
Happy customers with the ability to order conveniently through food delivery apps are more likely to add great reviews. The main con would be that the customer gets less face-to-face interaction. A restaurant should try to combat this by ensuring their delivery service is within the timescale and pleasant.
The changes in technology offer more significant opportunities for customers and restaurants. Move with the times and use the switch to your advantage by making the most of today’s technology.