---
title: "User roles and permissions"
description: "Administrator, City manager, Business owner, User, Professional, and Call center agent roles reach only the Dashboard areas their job needs."
canonical: https://www.ordering.co/features/user-roles-and-permissions/
---

[Administration and security](https://www.ordering.co/features/all-features/?category=admin#feature-catalog)

# Give every account the access its role needs.

Six Dashboard roles — Administrator, City manager, Business owner, User, Professional, and Call center agent — reach only the areas built for their job. Add as many team members and customers as you need, and manage every administrator and call center agent account from the Dashboard.

[Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)

Included in every plan

Restaurant, Marketplace, and Enterprise

Works in

- Dashboard

[See pricing](https://www.ordering.co/pricing/)

User roles and permissions

## What you can do

- ### Roles built for each job

  Administrator, City manager, Business owner, User, Professional, and Call center agent roles match Dashboard access to what each person does.

- ### Administrator-only account management

  Only administrators reach the Customers, Business owners, Call center agents, and Admins pages, where accounts and roles are managed.

- ### Administrator accounts

  Create an administrator with a photo, name, email, phone number, and password, then update the same profile later.

- ### Search, filter, and export

  Search the administrator list, filter it by active state, and export it to CSV.

- ### Separate call center agent accounts

  Give phone-order agents their own account, kept apart from administrator accounts.

- ### Stores assigned to each agent

  Assign the stores a call center agent can work with from their profile's Businesses tab.

Dashboard

## Six roles, each reaching its own areas

Every account in the Dashboard uses one of six roles, and each role reaches only the areas built for it.

- Administrator: reaches the administrator-only pages, including Customers, Business owners, Call center agents, and Admins, plus most configuration, marketing, product, and support areas.
- City manager: appears in the shared user lists and filters used across the Dashboard.
- Business owner: reaches Profile and the operational areas for running stores, such as Orders, Deliveries, Stores, Appointments, and Messages.
- User: the role used by customers.
- Professional: opens directly to Profile, the role for the professionals who take appointments.
- Call center agent: the role for phone-order agents, with their own profile and business assignments.
- Only administrators reach the Customers, Business owners, Call center agents, and Admins pages, where accounts and roles are managed.

Dashboard

## A full profile for every administrator

Administrators are created and managed from the same list, with the details and controls an account needs.

- Create an administrator with a photo, first name, last name, email, phone number, and password.
- Search the list by identity or contact details, and filter it by active state.
- Export the administrator list to CSV.
- Each profile keeps its verification status and custom fields.
- Open Profile, Saved places, and Orders from an administrator's detail view.
- Turn an administrator's account on or off without deleting it.

Dashboard

## Accounts built for phone orders

Call center agents get their own account, separate from administrators, with the store access their work needs. Agents take orders in Ordering Call Center.

- Create a call center agent account with its own profile and credentials.
- Assign the stores an agent can work with from the Businesses tab.
- Keep the agent's saved places and order history with their profile.

How it works

## From setup to the next order.

1. 01**Choose the role**

   Decide which of the six Dashboard roles fits the person you are adding: Administrator, City manager, Business owner, User, Professional, or Call center agent.

2. 02**Create the account**

   An administrator creates the new account with a photo, name, email, phone number, and password.

3. 03**Manage it from the list**

   Search, filter, and export the list, and turn an account on or off without deleting it.

## Good to know

- Password changes can close an account's other open sessions.
- Dashboard page access is one part of the picture; some actions depend on additional account and project settings.

## Related

- [Multi-business ownership](https://www.ordering.co/features/multi-business-owner-feature/)
- [Customer records](https://www.ordering.co/features/customer-records/)
- [Activity logs](https://www.ordering.co/features/activity-logs/)
- [Account security](https://www.ordering.co/features/account-security/)
- [Platform security](https://www.ordering.co/features/platform-security/)
- [Ordering Call Center](https://www.ordering.co/platform/ordering-call-center/)

[See all features](https://www.ordering.co/features/all-features/#feature-catalog)

## See how it fits your operation.

Start a free trial, or walk through your setup with the Ordering.co team.

Product guide: [Dashboard roles and permissions](https://docs.ordering.co/docs/products/dashboard/users/roles-permissions-reference/)

[Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)