--- title: "Store setup" description: "Create a store from a guided form or a step-by-step wizard, then set its URL slug, page layout, SEO, social links, gallery, and display controls." canonical: https://www.ordering.co/features/store-setup/ --- [Stores and locations](https://www.ordering.co/features/all-features/?category=stores#feature-catalog) # Set up every store with what it needs to open. Create a store from a guided form or a step-by-step wizard, then shape how customers find and see it: its URL slug, page layout, SEO, social links, gallery, and display controls. [Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book) Included in every plan Restaurant, Marketplace, and Enterprise Works in - Dashboard [See pricing](https://www.ordering.co/pricing/) Store setup ## What you can do - ### Guided store setup Create a store from one form: its details, images, operating hours, delivery zones, a payment method, and an order-receipt email. - ### Store setup wizard Set up a store in six guided steps, with a Google Maps search that fills in the address and a POS connection status for each store. - ### Store URL slug Give the store a memorable URL slug, so a link opens its page directly. - ### Store page layouts Organize a store's catalog into parent categories with the Groceries layout, built for any catalog that benefits from grouped categories. - ### Store SEO and social links Set the store's SEO image, title, description, and slug, and its social profiles. - ### Store photo and video gallery Add a gallery of photos and videos to the store's page. - ### Storefront display controls Fine-tune buttons, typography, the header, and which blocks show on store, product, cart, checkout, and account pages. - ### Store devices Keep a record of the devices assigned to each store and its owner, with a device code Ordering.co generates automatically. Dashboard ## Create a store from one guided form Add new store collects a store's details, images, hours, delivery zones, payment methods, and order-receipt email in one form, before you start its menu. - Business name, URL slug, phone number, and the email address for order receipts - Address search with a map, or enter the address manually - Logo, header, and gallery photos, with a crop step - A price level, shown to customers as money symbols - Weekly operating hours, with extra periods and a copy control for days that share the same hours - Delivery zones with fees and minimum-purchase values - At least one payment method - Start with an empty menu, then add categories and products AI Agents dashboard ## A six-step wizard, from basic info to review Adding a new location is a simple 6-step process: Basic Info, Address, Payment Methods, Schedule, Logo, and Review. - A Google Maps search fills in the address and detects the time zone automatically - The business name generates a URL-friendly slug automatically, alongside its phone number - A price level and payment methods such as cash or card on delivery - Multiple time periods per day for business hours - Taxes marked as included in the price or added at checkout, and delivery zones drawn with a polygon tool - A POS connection status shown per store: Connected, Pending, or Disconnected Dashboard, Customer website ## A memorable link straight to the store A slug is the part of the store's URL that identifies it, appearing after the domain name, such as www\.ordering.co/yourstore. - Generated from the store name when it is created - Editable afterward from the store's Ordering channels settings - Choose a word that's easy for customers to remember and that represents the store well Dashboard, Customer website ## Organize the catalog into parent categories The Groceries layout groups a store's products into parent categories, making a catalog easier to browse. It is not limited to grocery businesses; it works for any catalog that benefits from grouped categories. - Select the Groceries layout from the store's Layout settings - Add as many parent categories as the catalog needs - Save, then open the store to see the change applied to the live catalog - Fits grocery stores grouping by type, retail shops organizing by department, restaurants separating meal types, and pharmacies arranging by category Dashboard ## SEO details and social profiles for each store Every store keeps its own SEO settings and social profiles, set from Store details in the dashboard. - SEO image, title, description, and slug, from the store's SEO Options tab - Facebook, Instagram, TikTok, Pinterest, WhatsApp, and Snapchat profiles, from the store's Information tab - Each tab saves its own changes, so review the storefront after saving Dashboard, Customer website, Customer app ## A gallery of photos and videos for each store The Images and Videos tabs in Store details hold a store's gallery media, shown on its page on the website and in the customer app. - Add approved gallery images by dragging a file into the available area - Adjust the crop or zoom on each photo - Keep a separate Videos tab for store videos Dashboard, Customer website ## Fine-tune what the storefront shows Advanced Settings group detailed controls for how the ordering website presents itself, from buttons and fonts to which blocks appear on each kind of page. - Buttons: color, border radius, button-text color, and a custom sound - Typography: a font and a primary font weight from 100 (Thin) through 900 (Black) - Placeholder images and a favicon, in set sizes for logos, headers, and products - Header: background color, logo position, and a language-selector switch - Business listing: a listing image, highest-rated and category blocks, businesses per row, and a cities dropdown - Show or hide elements on business, product, cart, checkout, account, and order pages - Menu options and the order-type popup's title, description, and call to action Dashboard ## A record of the devices assigned to each store Devices keeps a record of the devices assigned to a store and its business owner, for inventory and support. - Add a device with a name, a business, and a business owner from that business - Dashboard generates a six-character device code automatically, shown once after creation - Search by device name and choose which columns to display - Retire a device record you no longer need How it works ## From setup to the next order. 1. 01**Create the store** Fill in the guided form or the wizard with the store's details, address, images, hours, delivery zones, and at least one payment method. 2. 02**Shape how customers find it** Set its URL slug, page layout, SEO details, social links, and gallery. 3. 03**Open it for orders** Start with an empty menu, add categories and products, then check the live store page and its devices before it opens. ## Good to know - Delivery zones, taxes, and payment methods set during store setup can be changed anytime from the store's own settings. - Store page layouts, SEO, and social links are also available from Store websites; this page adds the detail behind each control. - Store devices keeps a record of the devices assigned to a store and its owner, for inventory and support. ## Related - [Store websites](https://www.ordering.co/features/store-websites/) - [Multi-store management](https://www.ordering.co/features/multi-store-management/) - [Delivery areas and schedules](https://www.ordering.co/features/delivery-areas-and-schedules/) - [Payment methods](https://www.ordering.co/features/payment-methods/) [See all features](https://www.ordering.co/features/all-features/#feature-catalog) ## See how it fits your operation. Start a free trial, or walk through your setup with the Ordering.co team. Product guide: [Add a store](https://docs.ordering.co/docs/products/dashboard/stores/add-store/) [Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)