---
title: "Sales channels and widgets"
description: "Connect Facebook, Instagram, TikTok, and Google My Business, add an ordering widget to your website, and manage sign-in links and site code."
canonical: https://www.ordering.co/features/sales-channels/
---

[Ordering experience](https://www.ordering.co/features/all-features/?category=ordering#feature-catalog)

# Bring ordering to where your customers already are.

Connect Facebook, Instagram, TikTok, and Google My Business from Ordering Connect, add an ordering widget to a website you already have, and keep supported sign-in links, the mobile web-to-app banner, and your own site code working together.

[Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)

Included in every plan

Restaurant, Marketplace, and Enterprise

Works in

- Restaurant customer website
- Marketplace customer website

[See pricing](https://www.ordering.co/pricing/)

Sales channels and widgets

## What you can do

- ### Connect Facebook, Instagram, TikTok, and Google My Business

  Connect a business to these sales channels from Ordering Connect in the Dashboard.

- ### Sync or push your menu

  Once a channel is connected, sync the business or its menu, or push the menu to the channel.

- ### Embeddable ordering widgets

  Add ordering to an existing website with a button-and-modal, chat-style, or inline widget.

- ### Supported integration sign-in links

  A supported integration can open the ordering website and sign a customer in automatically from its own link.

- ### Mobile web-to-app banner

  Present an app-install or app-open banner to eligible mobile website visitors, through your own Branch account.

- ### Third-party code in your site

  Insert your own code in the document head or body of your ordering website, such as for an analytics or tag-manager script.

Dashboard

## Connect the channels customers already use.

From Ordering Connect, connect each business to the sales channels where customers already spend time, so they can start an order from a place they already know.

- Connect a business to Facebook, TikTok, Instagram, or Google My Business from Dashboard > Connect > Sales Channels
- A Facebook connection can add a Shop now-style link on the business's page that points to its ordering menu
- The other listed channels use a comparable connection flow through the same screen
- Once a business has a connection, sync the business, sync the menu, or push the menu to the channel
- Each connection is set up per business, with its own enabled state and, where used, an external ID

Dashboard and customer website

## Add ordering to a site you already have.

From My Products > Ordering Widgets, choose the placement that fits an eligible website's layout, then follow the embed instructions shown for that widget.

- Button with Modal Style opens the ordering website in a popup after the customer selects a button
- Chat Style Integration opens the ordering surface from a compact, bubble-sized window
- Inline Integration displays the ordering website inside a designated area of a landing page
- Choose the placement for the customer journey: a direct call to action, a persistent entry point, or ordering alongside campaign content

Customer website

## Sign in automatically from a supported link.

A supported integration can provide a link that opens your ordering website and signs a customer in automatically, without a separate sign-in form.

- Opening the link starts an automatic sign-in handoff, with a loading state while the website completes it
- When the handoff finishes, the website continues to the page the link and the account's current state point to
- Profile completion or contact verification can still appear before or after the handoff, the same as any other sign-in
- The link carries sign-in information; it is meant to be opened once, from a trusted source, and not shared or reused

Customer website and app

## Send mobile visitors to your app.

Present an app-install or app-open banner to eligible visitors on your mobile website, built on Branch's Web-to-App journey.

- Requires your own Branch account with the Web-to-App journey and a template enabled, and your iOS or Android app already published
- Choose the audience: iOS users, Android users, or both, by region
- Customize the customer-visible app name, description, logo, and background shown in the banner
- Add the Branch web script to your website's Third-party code header field, then rebuild the site

Dashboard

## Insert your own code in the site's head or body.

Advanced Settings includes a Third-Party Code area to insert code into the document head or body of an ordering website.

- Add code to the document head or body from Advanced Settings > Third-Party Code
- Use it to connect tools such as Google Tag Manager or Meta Pixel
- Changes can affect the customer-facing website, so review the result after saving

How it works

## From setup to the next order.

1. 01**Pick a channel or a widget**

   Connect a sales channel from Ordering Connect, or choose the widget type that fits a website you already have.

2. 02**Configure it**

   Set up the business-level connection, or configure and embed the widget on the destination page.

3. 03**Test before customers see it**

   Confirm the connection, the destination, and how the widget looks on desktop and mobile before it goes live.

## Good to know

- Availability for each sales channel depends on the provider and your account with it.
- The mobile web-to-app banner needs your own Branch account with the Web-to-App journey enabled; Ordering.co does not provide that account.

## Related

- [Sell on social media](https://www.ordering.co/features/social-network/)
- [Google Tag Manager](https://www.ordering.co/integrations/google-tag-manager/)
- [Meta Pixel](https://www.ordering.co/integrations/meta-pixel/)

[See all features](https://www.ordering.co/features/all-features/#feature-catalog)

## See how it fits your operation.

Start a free trial, or walk through your setup with the Ordering.co team.

[Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)
