---
title: "Product pricing"
description: "Set a price and an optional sale price, add markups by business, site, or delivery type, price by weight, and record cost from the dashboard."
canonical: https://www.ordering.co/features/product-pricing/
---

[Menus and catalog](https://www.ordering.co/features/all-features/?category=menu#feature-catalog)

# Price every product exactly how you need to.

Set a selling price with an optional discounted price and ribbon, layer markup rules by business, site, or delivery type, price products by weight, and keep cost data in the dashboard.

[Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)

Included in every plan

Restaurant, Marketplace, and Enterprise

Works in

- Dashboard

[See pricing](https://www.ordering.co/pricing/)

Product pricing

## What you can do

- ### Price and regular price

  Set a Price and a higher Regular price to show customers a discount.

- ### Sale ribbon

  Add a ribbon with your own text and color to a discounted product’s image.

- ### Price markups

  Add a percentage or fixed markup to product prices, platform-wide or scoped to a business, site, or delivery type.

- ### Markup rounding

  Round a price with markup up to an ending such as .50 or .99.

- ### Weight-based pricing

  Show a product’s price by weight with the Show price by weight switch.

- ### Product cost

  Record a product’s cost as internal reference data, kept separate from its selling price.

Dashboard, website, and apps

## A regular price and a sale price.

Set a selling price alongside a higher reference price, and add a ribbon so customers notice the discount on the product image.

- Set Price as the selling amount and Regular price as the higher reference amount
- Add an optional Ribbon with its own text and color next to the product image
- Both fields live in the product’s Information tab
- Review the discount in your own storefront or app before relying on it

Dashboard

## One markup rule, several scopes.

A markup rule adds an amount to a product’s price. Scope it as broadly or as narrowly as your pricing policy needs, and the most specific enabled rule applies.

- Scope a rule to all businesses, a single business, a site, or a delivery type
- Choose a Percentage or a Fixed markup type and enter its value
- Apply the markup to suboptions too, with the same value or a separate one
- Round the marked-up price up to an ending such as .50 or .99
- Enable, disable, or delete a rule; the base price stays in the product’s own settings

How it works

## From setup to the next order.

1. 01**Set the product’s price**

   Enter Price, and Regular price if the product is on sale, from the product’s Information tab.

2. 02**Add a markup rule where you need one**

   Choose the business, site, or delivery type scope, the markup type and value, and any rounding.

3. 03**Review before customers see it**

   Confirm the price, ribbon, and markup result in your own storefront or app.

## Good to know

- Product cost is internal reference data, kept in the dashboard separately from the price customers see.
- A markup rule’s business, site, and delivery type scope is fixed once you save it; create a new rule for a different scope.

## Related

- [Menu management](https://www.ordering.co/features/menu-management/)
- [Product details](https://www.ordering.co/features/product-details/)
- [Taxes and fees](https://www.ordering.co/features/taxes-and-fees/)
- [Payment methods](https://www.ordering.co/features/payment-methods/)

[See all features](https://www.ordering.co/features/all-features/#feature-catalog)

## See how it fits your operation.

Start a free trial, or walk through your setup with the Ordering.co team.

Product guide: [Set a sale price](https://docs.ordering.co/docs/products/dashboard/stores/create-edit-product/set-sale-price/)

[Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)