---
title: "Product details"
description: "Add images, video, ingredients, custom fields, a ribbon, and labels to every product, plus servings, calories, SKU, and more, from the dashboard."
canonical: https://www.ordering.co/features/product-details/
---

[Menus and catalog](https://www.ordering.co/features/all-features/?category=menu#feature-catalog)

# Give every product its full detail sheet.

Add images and video, describe ingredients, record servings and calories, set a ribbon and labels, and keep internal notes in custom fields, all from the product panel in the Ordering.co dashboard.

[Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)

Included in every plan

Restaurant, Marketplace, and Enterprise

Works in

- Dashboard

[See pricing](https://www.ordering.co/pricing/)

Product details

## What you can do

- ### Product images and gallery

  Add more than one image to a product, one at a time or in batch, so customers see it from different angles before they order.

- ### Product video

  Add a video link to a product’s video panel.

- ### Featured products

  Pin selected products to the top of the list with the Featured switch.

- ### Ribbon

  Highlight a product with a ribbon in your own text, color, and shape.

- ### Labels

  Organize products with labels you search, select, or add from the product panel.

- ### Product details

  Record estimated servings, calories, a SKU, an external ID, and an alcohol flag for each product.

- ### Ingredients and properties

  List the ingredients or properties that describe a product, separate from the options customers choose.

- ### Custom fields

  Store internal Text, Number, or Boolean metadata on a product, such as integration codes or preparation times, kept in the dashboard.

Dashboard

## Every product detail in one screen.

The product’s Advanced tab brings together the reference details your catalog needs, beyond the name, price, and description.

- Estimated person records how many people a serving is meant for
- Calories for nutritional information
- SKU, the product’s stock-keeping identifier
- External Id for your own reference or integration
- An Is Alcohol flag

Dashboard

## Describe what makes up a product.

Ingredients / Properties records the components of a product, such as a pizza’s pepperoni, mushrooms, and extra cheese. It is a descriptive entry, not the customer-choice configuration surface.

- Add named ingredients or properties from the product panel
- Descriptive only: customers do not select or remove them here
- For order-time choices customers pick, use product options and modifiers instead
- Useful for food and beverage, beauty, or custom-made products that need to describe their components

Dashboard, website, and apps

## A ribbon and labels for the products you want noticed.

Set a ribbon on the product’s image, and use labels to organize products in the editor.

- Set the ribbon’s text, color, and shape from the product’s Information tab
- Use a ribbon to highlight a sale, a new arrival, or anything you want customers to notice on the product image
- Labels tab: search, select all, select none, or add a new label
- Confirm how labels filter, group, or promote products in your own project

Dashboard

## Internal metadata your team needs, kept with the product.

Custom fields store key/value data for your own team, separate from the information customers see.

- Choose a Text, Number, or Boolean field type
- Enter a Key and a Value
- Use it for internal notes, integration codes, tags, external IDs, or preparation times
- Metadata only: confirm what is customer-facing in your own project before entering sensitive information

How it works

## From setup to the next order.

1. 01**Open a product**

   From the store’s category list, open the product and select Product details.

2. 02**Fill in the details that matter**

   Record servings, calories, SKU, external ID, alcohol flag, ingredients or properties, and any custom fields your team needs.

3. 03**Add media and highlights**

   Add images and video, set a ribbon and labels, and turn on Featured where it fits.

## Good to know

- Custom fields store internal or technical metadata for your own team; they are not customer-facing content by default.
- Visible fields can vary by product type and project configuration.

## Related

- [Menu management](https://www.ordering.co/features/menu-management/)
- [Product pricing](https://www.ordering.co/features/product-pricing/)
- [Product options and modifiers](https://www.ordering.co/features/product-options-modifiers/)
- [Service availability controls](https://www.ordering.co/features/service-availability-controls/)

[See all features](https://www.ordering.co/features/all-features/#feature-catalog)

## See how it fits your operation.

Start a free trial, or walk through your setup with the Ordering.co team.

Product guide: [Edit a product](https://docs.ordering.co/docs/products/dashboard/stores/create-edit-product/)

[Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)