--- title: "Gift Cards" description: "Sell gift cards with your own amounts and designs. Customers send them by email and redeem the balance into their Cash Wallet." canonical: https://www.ordering.co/features/gift-cards/ --- [Marketing and loyalty](https://www.ordering.co/features/all-features/?category=marketing#feature-catalog) # Sell gift cards customers can send and redeem. Create gift-card products with your own amounts and images. Customers buy one from your website or customer app, send it to a recipient by email, and redeem it into their Cash Wallet to spend on a future order. [Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book) Included in every plan Restaurant, Marketplace, and Enterprise Works in - Restaurant customer website - Marketplace customer website - Restaurant customer app - Marketplace customer app - Dashboard [See pricing](https://www.ordering.co/pricing/) Gift cards ## What you can do - ### Gift-card products you create Create as many gift-card products as you want, each with its own amount and image, from the Dashboard. - ### Configurable amounts Set the amount for each gift-card product you offer. - ### Customers buy and send them Customers buy a gift-card product from your website or customer app and send it to a recipient with a title and a message. - ### Delivered by email The recipient gets the gift card by email. - ### A code and a password to redeem Redeeming a gift card takes its code and a password, so it is harder to use than a card left lying around. - ### Redeemed into Cash Wallet Once redeemed, the gift card's amount is added to the recipient's Cash Wallet to spend on a future order. - ### Pending and redeemed status Gift card manager lists every card as Pending or Redeemed, with the purchaser, redeemer, purchase date, and redeemed date. - ### Turn it on for your platform Turn gift cards on or off for your platform from the Dashboard. Dashboard ## Create as many gift-card products as you need. Turn gift cards on for your platform, then create gift-card products from the Dashboard, each with its own name, amount, and image. - Turn on gift-card availability for your platform - Create a gift-card product with a name, an amount, and an image - Enable or disable a gift-card product at any time - Create as many gift-card products as you want, for as many amounts as you offer ![Dashboard gift-card list with Small, Medium, Big, and Grand Gift products and their amounts, an Add new gift card button, and a Small Gift product open with its image, name, and amount fields.](https://www.ordering.co/media/features/032b892371eaeae656fccf0ff96a4ac634a34a9a571a9521629efee092160558.webp) Website and customer app ## Customers buy and send gift cards. From your website or customer app, customers buy a gift-card product you created and send it to a recipient by email. - Customers choose one of the gift-card products you created and buy it from the website or customer app - Customers add a recipient, a title, and a message before they send it - The recipient gets the gift card by email - Each gift card keeps the amount and image of the product it was bought from ![A woman in a denim jacket smiling and raising a fist while looking at her phone, with an open laptop and a plant on the desk.](https://www.ordering.co/media/features/9d0ea0ad59fb85b66f7d63476269f31c4dc75bf476450e0a3624debbd4e462bc.webp) Website and customer app ## Redeeming a gift card credits the Cash Wallet. The recipient enters the gift card's code and password to redeem it, and the amount is added to their Cash Wallet to spend on a future order. - Enter the gift card's code and password to redeem it - The redeemed amount is added to the recipient's Cash Wallet - Track every card as Pending or Redeemed in Gift card manager, with the purchaser, redeemer, purchase date, and redeemed date ![Redeem gift card screen on a phone with a gift card code field, a password field, and an Apply to your balance button, next to a couple opening gift boxes.](https://www.ordering.co/media/features/08a1b3a0ff282b75ade53c5b689782bef23087ff26439e377d97233aaacd2ecc.webp) ## Grow brand awareness and bring customers back. Gift cards are a program you shape around your business and products, then add to the marketing campaigns you run. - Customers can buy and send a gift card without wrapping or shipping anything physical - Set up a gift-card offer for a specific product in your catalog, with your own conditions and rules - Gift cards can help bring customers back to your brand ![Three photos of people smiling at a phone: a woman working at a laptop, a couple looking at a phone together, and a woman raising a fist while looking at her phone next to an open laptop.](https://www.ordering.co/media/features/de8f0c6b6026af2b6b1b48fa7572a773b3699389e0aefdcd264309d28b40691e.webp) How it works ## From setup to the next order. 1. 01**Create your gift-card products** Turn on gift cards in the Dashboard, then create a product for each amount and design you want to offer. 2. 02**Customers buy and send them** A customer buys a gift card from your website or customer app and sends it to a recipient by email. 3. 03**Recipients redeem the balance** The recipient enters the card's code and password, and the amount is added to their Cash Wallet. ## Good to know - Redeeming a gift card adds its amount to the recipient's Cash Wallet, the same balance covered in Customer wallets. - Gift card manager tracks a card's status only; it does not show a card's code, password, or balance, which stay with the card and the customer's wallet. ## Related - [Customer wallets](https://www.ordering.co/features/customer-wallets/) - [Customer growth tools](https://www.ordering.co/features/customer-growth-tools/) - [Promotions and coupons](https://www.ordering.co/features/promotions-and-coupons/) [See all features](https://www.ordering.co/features/all-features/#feature-catalog) ## See how it fits your operation. Start a free trial, or walk through your setup with the Ordering.co team. Product guide: [Gift card settings](https://docs.ordering.co/docs/products/dashboard/addons/gift-cards-settings/) [Start for free](https://accounts.ordering.co/)[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)