---
title: "Brand manager"
description: "Organize stores under a brand with a name, slug, logo, and ribbon, then assign or search the stores each brand covers."
canonical: https://www.ordering.co/features/brand-manager/
---

Brand operations

# Give brand operations one deliberate operating view.

When menus, schedules, campaigns, and customer-facing details span multiple locations, teams need a clear way to define ownership and stay aligned.

[Talk to Ordering.co ](https://www.ordering.co/contact/)[Explore the platform](https://www.ordering.co/platform/)

Align modules, permissions, data, and configuration with the way your team operates.

![Illustrative team members working across brand operations](https://www.ordering.co/media/features/ea74849649cca4dfb704782938e27d3e7097a186b5714724fde3f1e97a27659d.webp)

Illustrative team collaboration across brand operations.

Brand profile

## Set up each brand once, then find it again by name.

A brand keeps its own name, slug, logo, and enabled state, so every store that belongs to it shares a clear public identity.

Where you use it: Dashboard, Stores > Brands

### Brand details

- Name and slug

  Enter a name for the brand. The Dashboard can derive a URL slug from it, but review it before saving: the slug must stay unique and cannot contain only numbers.

- Logo

  Add a logo where the logo control is available for your project: PNG, JPEG, or JPG files up to 2 MB, opened in a crop dialog before you save.

- Enabled state

  Turn a brand on or off. A disabled brand stops appearing in non-administrator brand queries.

- Optional ribbon

  Add a ribbon to call out the brand. A ribbon needs its own text, color, and shape before it can be saved.

- Search by name

  Search the Brands list by name instead of scrolling through every brand.

### An optional White Label tab

A brand can show an additional White Label tab, available only when that configuration is enabled for your project.

### Why it matters

- **A consistent identity everywhere**A stable name, slug, and logo keep a brand recognizable across every store that belongs to it.
- **Inactive brands stay out of the way**Disabling a brand removes it from non-administrator queries without losing its setup.

Store assignment

## Group the stores that belong to each brand.

Once a brand exists, choose which of your existing stores it covers, one at a time or in bulk.

Where you use it: Dashboard, Stores > Brands > Businesses

### Assign stores to a brand

- Choose from your existing stores

  Stores must already exist in your Stores list before you can assign them to a brand.

- Select all or select none

  Use Select all or Select none for the current result set to assign or clear many stores at once, or select them one by one.

- Changes apply right away

  Selecting or clearing a store submits its brand assignment immediately, so review the result set before a bulk change.

### Call center by brand

Assigning stores to a brand also scopes the Call Center: an agent assigned to that brand sees only its orders and customers.

### Why it matters

- **One list per brand**See every store that belongs to a brand in one place, useful for an operator running a franchise or a multi-store marketplace.

[See how to manage several stores and brands](https://www.ordering.co/features/multi-store-management/)

The operating model

## Make brand decisions easier to coordinate across the work.

Bring menus, schedules, and tasks into the same operating conversation, then define the workflows your team needs to run.

01

### Define ownership

Clarify who maintains menus, tasks, and the decisions that shape the customer experience.

02

### Align timing

Coordinate schedules and campaign moments around the teams responsible for delivery.

03

### Review the signal

Agree on the information that should inform a brand or operations review.

Planning areas

## Use a shared view to frame the work that needs alignment.

### Brand strategy development

Frame the audience, messaging, and long-term direction that needs a shared decision process.

### Brand identity management

Review the logos, colors, typography, imagery, and approvals that need consistent stewardship.

### Market research

Identify the customer behavior, preferences, and market context the team needs to examine.

### Marketing campaigns

Plan campaign moments around the teams, customer touchpoints, and brand context involved.

### Brand monitoring and analysis

Agree on the signals and context the operating team should review before making adjustments.

### Stakeholder collaboration

Map the internal teams, agencies, partners, and handoffs that need clear coordination.

![Illustrative team reviewing charts and reports](https://www.ordering.co/media/features/b94855be95c826b6d94c7113e1988fb33c11d92b7a6e0fdad4866a1413478a82.webp)

Illustrative team reviewing charts and reports.

Configuration questions

## Start with the operational decisions your team needs to make.

Set the products, access model, integration boundaries, data requirements, and reporting needs that support your operating model.

[Talk to Ordering.co](https://www.ordering.co/contact/)

## Bring brand operations into a clearer operating conversation.

Tell us which menus, schedules, teams, and touchpoints need a better shared view.

Product guide: [Brand Manager](https://docs.ordering.co/docs/products/dashboard/stores/brands/)

[Talk to Ordering.co](https://www.ordering.co/contact/)[See pricing](https://www.ordering.co/pricing/)