---
title: "Advanced Offers"
description: "Plan advanced promotional offers around verified customer context, offer conditions, and implementation requirements for setup."
canonical: https://www.ordering.co/features/advanced-offers/
---

Offer operations

# Design offers around the conditions that make them relevant.

Advanced Offers frames promotions as an operational decision: define the audience, the trigger, and the incentive before you plan the experience.

[Talk to Ordering.co ](https://www.ordering.co/contact/)[Review offer areas](#offer-areas)

Shape offer behavior, customer data, channels, loyalty logic, and testing around your configuration and policies.

![Advanced offer illustration](https://www.ordering.co/media/features/ada176c2d81f5d63444a4ac66249d3506f69afdcca6a4e4579513244120a57af.webp)

A more deliberate offer flow

01

## Define the offer

Start with the catalog item, incentive, and terms that need to be clear.

02

## Confirm who and when

Review audience criteria, event conditions, and approved communication channels.

03

## Measure before changing

Agree on the feedback and data needed to evaluate the experience.

Offer targeting

## Point an offer at the exact audience it is for.

Build a promotion once in the Dashboard, then decide where it runs and who qualifies from its own settings tabs, instead of building a separate campaign per segment.

Where you use it: Dashboard, Marketing

![Dashboard Promotions enterprise list with a promotion named Promo November open, showing General, Sites, Business, Users, Loyalty Levels, and Rules tabs, with specific customers selected on the Users tab.](https://www.ordering.co/media/blog/d6661cade9cfa3f09e3d965f80b9468b7b9cf6e801d915ea5484a44b4ce20c15.webp)

### Scope and rules

- Choose the discount type

  Apply a promotion to the order subtotal or to the delivery fee.

- Limit it to specific stores

  Turn a promotion on only for the sites where it should apply.

- Limit it to specific customers

  Select individual users who can redeem a promotion, instead of opening it to every customer.

- Connect it to loyalty levels

  Tie a promotion to the loyalty levels that qualify for it.

### Why it matters

- **Precise reach from one tool**Personalize which customers see an offer without building a separate campaign for each segment.

Offer areas

## Make the constraints visible before you make the offer live.

Use these six approaches to define the mechanisms, data sources, and channels that fit your setup.

01

### Personalization

Consider how an offer could reflect customer preferences or prior behavior.

02

### Behavioral targeting

Define the customer actions or segments that are relevant to the offer.

03

### A/B testing

Plan what would be compared and how the team would interpret the result.

04

### Loyalty programs

Connect incentives with the loyalty structure that applies to the business.

05

### Segmentation

Group customers around verified criteria before deciding how an offer applies.

06

### Trigger-based offers

Review which events, channels, and conditions can responsibly initiate an offer.

![Promotion management illustration](https://www.ordering.co/media/features/8611e0d428d70060635336570ac463636897f257eac8cd0a973f91305a736394.webp)

A promotion management view.

Review the offer system

## Connect incentives to the operation that supports them.

Define the catalog rules, customer-data permissions, loyalty configuration, and communication channels that support each offer.

[Talk to Ordering.co](https://www.ordering.co/contact/)

## Shape offers around real customer and operational context.

Bring the incentives, conditions, data, and teams that need to work together.

Product guide: [Advanced offers](https://docs.ordering.co/docs/products/dashboard/marketing/advanced-offers/)

[Talk to Ordering.co](https://www.ordering.co/contact/)[Explore the platform](https://www.ordering.co/platform/)