---
title: "Ad Banners"
description: "Plan promotional ad banner messages around the offers, audience, and ordering moments that make them relevant to customers."
canonical: https://www.ordering.co/features/ad-banners/
---

Offer presentation

# Give every offer a clearer place in the ordering journey.

Ad Banners help teams plan how promotional messages can appear alongside the products and moments that make them relevant.

[Talk to Ordering.co ](https://www.ordering.co/contact/)[Explore the approach](#capabilities)

![Ad banner illustration](https://www.ordering.co/media/features/770c647865d7d462f6b374222accca1321b1daaa6cf9227029c1d0a28a4ea113.webp)

The design question

## A banner is part of the customer experience, not just a promotional surface.

Start with the offer, the intended audience, and the step in the journey. Then confirm placement, targeting, data use, and measurement for the products in scope.

Featured products

## Put your best items where customers see them first.

Mark any product as featured from its own settings, and it appears in a featured list on your ordering page, no separate banner design required.

Where you use it: Dashboard, Categories & products

![Dashboard product settings panel with a Featured toggle turned on, alongside fields for minimum and maximum order quantity and calories.](https://www.ordering.co/media/blog/fd3b578626d316935dd3cc9dc349d73b41f4176243705f9fcc66f646c24229aa.jpg)

### Feature a product

- One toggle, no separate campaign

  Open a product, go to its Advanced settings, and turn on Feature to add it to your featured list.

- Shown prominently

  Featured products display prominently on your ordering page, separate from customers browsing the regular menu.

- Change it anytime

  Feature as many or as few products as you like, and update the list whenever you want.

### Why it matters

- **Promote what matters now**Highlight a new item, a seasonal dish, or a limited-time product without waiting on a banner design.

Capability areas

## Build a deliberate banner plan.

Use these areas to define the targeting, testing, and personalization that fit your configuration.

01

### Creative direction

Connect banner creative with the offer or message the customer should understand.

02

### Placement and context

Consider where a banner belongs in the ordering flow and what content surrounds it.

03

### Audience criteria

Discuss the segments or conditions that may determine who sees an offer.

04

### Message recall

Use a clear, relevant message instead of assuming attention or conversion.

05

### Review and refinement

Define what feedback or data the team needs before changing creative or placement.

06

### Offer context

Keep the banner aligned with the catalog and conditions it is intended to support.

Placement with purpose

## Match the message to a useful moment.

Place banners around the customer journey, the content that surrounds them, and the operating rules of your experience.

- Which ordering step is appropriate for this message?
- Which audience and conditions need to be defined?
- What evidence will guide a later revision?

![Ad banner placement illustration](https://www.ordering.co/media/features/744d15e944936d61d82135657ed811465aa56468e959a85b2affce2e07557c09.webp)

A banner placed in an ordering flow.

## Plan promotions as part of the ordering experience.

Bring the audience, offer conditions, and customer journey into the same conversation.

Product guide: [Ad banners](https://docs.ordering.co/docs/products/dashboard/marketing/ad-banners/)

[Talk to Ordering.co](https://www.ordering.co/contact/)[Explore the platform](https://www.ordering.co/platform/)