---
title: "Watson: an ordering website for hundreds of stores"
description: "How Watson runs a responsive ordering website with delivery, marketing, and special offers for hundreds of listed stores in Spain on Ordering.co."
canonical: https://www.ordering.co/customers/watson/
---

Customer story · Ordering marketplace

# Hundreds of stores on one Watson ordering website.

Watson is a well-established company in Spain with hundreds of stores listed. Its responsive ordering website, built-in delivery logistics, and marketing and loyalty tools run on Ordering.co.

[Talk to Ordering.co](https://www.ordering.co/contact/)[All customer stories](https://www.ordering.co/customers/)

![Watson cover image with the green Watson hat logo above a plate of beef, greens, and tomato](https://www.ordering.co/_astro/watson-cover.DmNiKMwa_Z1WSfSp.webp)

- Market

  Spain

- Stores listed

  Hundreds

- Channel

  Responsive ordering website

- Services

  Ordering · Delivery · Marketing

The operating context

## Many stores, one brand to keep consistent.

Watson is a well-established company in Spain with hundreds of stores listed. It needed a fast, efficient online ordering solution with built-in logistics so orders were delivered properly.

Marketing and special offers were central to its strategy, and the platform had to follow Watson's brand design and working guidelines.

### What Watson needed

- Online ordering with built-in delivery logistics.
- An intuitive, easy-to-use experience.
- Full customization to Watson's brand design and working guidelines.
- Marketing, special offers, and loyalty tools to attract and retain customers.

How it connects

## From the customer's search to the store's order.

Customers browse the listed stores on Watson's responsive website, order from a store's menu, and choose delivery, pickup, or a scheduled time.

1. ### Customers order from

   - [Watson ordering website](https://www.ordering.co/platform/ordering-web/)
   - The same website on phones

2. ### Ordering.co runs

   - [Hundreds of listed stores](https://www.ordering.co/solutions/marketplaces/)
   - [Marketing and special offers](https://www.ordering.co/features/advanced-offers/)
   - Loyalty tools

3. ### Orders and delivery

   - Pickup and scheduled orders
   - [Built-in delivery logistics](https://www.ordering.co/platform/ordering-delivery/)

What they built

## The surfaces behind Watson.

### Store listings

Customers browse the stores listed on Watson by category or search, and each store card shows its delivery time and fee.

- Categories such as offers, burgers, pizza, and oriental food.
- Search across the listed stores.
- Delivery time and fee on every store card.

[Explore marketplaces](https://www.ordering.co/solutions/marketplaces/)

![Watson website on a phone listing stores such as Asador Casa Galván and pic\&nic, with categories, search, delivery times, and fees](https://www.ordering.co/_astro/mobile-restaurants.CtX_aKwp_c2QmB.webp)

### Store menus and checkout

Each store has its own menu page, where customers can schedule an order or choose pickup. They can sign in, register, or order without an account.

- Scheduled orders and pickup.
- Menu sections such as dishes, combos, drinks, and sauces.
- Sign-in, registration, or ordering without registering.

[Explore Ordering Web](https://www.ordering.co/platform/ordering-web/)

![Asador Casa Galván menu on the Watson website, with scheduling and pickup options and roast chicken dishes priced in euros](https://www.ordering.co/_astro/mobile-restaurant-menu.u4uO3lfa_ZYqYhj.webp)

![Watson sign-in screen on a phone, with email login, registration, and an option to continue without registering](https://www.ordering.co/_astro/mobile-sign-in.g5WK8GQP_Z1qBgKn.webp)

Results

## What changed for Watson.

- ### Launched as planned

  Watson launched its new platform as planned.

- ### More sales from direct channels

  A more intuitive user experience led to more sales from direct ordering channels.

- ### Orders delivered properly

  Built-in logistics made sure orders were delivered properly, and marketing and loyalty tools helped Watson attract and retain customers.

- ### Lower costs, more revenue

  Watson improved its online ordering process, reduced costs, and increased revenue while keeping its brand identity and working guidelines.

## More customer stories

Operators with a similar business, region, or setup.

- Marketplaces & retailIreland

  ### [MyLocal](https://www.ordering.co/customers/mylocal/)

  MyLocal sells food, alcohol, and groceries from local businesses through a branded website and iOS and Android app.

  Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers · Marketplace

- Restaurant brandsCyprus

  ### [Burger King Cyprus](https://www.ordering.co/customers/burger-king-cyprus/)

  A branded website and customer app with built-in delivery logistics and marketing and loyalty tools.

  Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers

- Delivery businessesSweden

  ### [Food Planet](https://www.ordering.co/customers/foodplanet/)

  Own ordering website, customer app, driver app, and store app in Karlshamn, Sweden, replacing manual delivery.

  Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers

## Running an ordering platform for hundreds of stores?

Tell us about your stores, delivery model, and promotions, and we'll show you how Ordering.co fits.

[Talk to Ordering.co](https://www.ordering.co/contact/)[See a live demo](https://www.ordering.co/demo/)