---
title: "Pinkberry: online ordering for frozen yogurt"
description: "How Pinkberry launched its ordering website and customer app, with delivery logistics and promotions, on Ordering.co."
canonical: https://www.ordering.co/customers/pinknberrry/
---

![Pinkberry](https://www.ordering.co/assets/customer-logos/pinknberrry.webp)

Customer story · Restaurant brand

# Frozen yogurt, ordered online in its own colors.

Pinkberry is a frozen yogurt brand operated in Nigeria by EatN'Go. Its ordering website, customer app, delivery logistics, and promotions run on Ordering.co.

[Talk to Ordering.co](https://www.ordering.co/contact/)[All customer stories](https://www.ordering.co/customers/)

![The white Pinkberry logo on a red brand background](https://www.ordering.co/_astro/brand-panel.BUfmf756_2nJTa6.webp)

- Region

  Nigeria

- Business type

  Frozen yogurt brand

- Channels

  Website · Customer app

The operating context

## No online ordering, and orders to deliver.

Pinkberry had no efficient online ordering platform, which limited how it could meet customer demand for convenient ordering. Delivering orders promptly and accurately was also a logistical challenge, and its direct ordering channels were underused.

It needed a solution that could be customized to its brand identity, support marketing and special offers, and be implemented quickly to avoid further delays in growing its online presence.

### What Pinkberry needed

- An online ordering platform.
- Logistics management for prompt, accurate deliveries.
- Marketing tools and special offers.
- Easy customization to match its brand identity and customer experience.
- A fast implementation.
- More sales from direct ordering channels.

How it connects

## From the guest's order to the delivery.

Guests order on the website or in the app, for delivery or pickup. Ordering.co runs the promotions and loyalty tools, and its built-in logistics system handles delivery.

1. ### Guests order from

   - [Ordering website](https://www.ordering.co/platform/ordering-web/)
   - [Responsive customer app](https://www.ordering.co/platform/ordering-apps/)

2. ### Ordering.co runs

   - Online ordering with Pinkberry's branding
   - [Campaigns, promotions, and special offers](https://www.ordering.co/features/advanced-offers/)
   - Loyalty tools

3. ### Stores and delivery

   - Delivery or pickup from the local store
   - [Built-in logistics management](https://www.ordering.co/platform/ordering-delivery/)

What they built

## The channels behind Pinkberry.

### Ordering website

Guests choose delivery or pickup, type in their address, and find their local store, on a website tailored to Pinkberry's interface, colors, and branding.

- Delivery or pickup chosen before ordering.
- Saved addresses labeled home, office, or favorite.

[Explore Ordering Web](https://www.ordering.co/platform/ordering-web/)

![Pinkberry website Search your Local Store window with delivery and pickup options, an address field, and a map of Lagos](https://www.ordering.co/_astro/website-store-search.q0k1eeUi_ZSaxCR.webp)

### Promotions and favorite menu

Marketing and loyalty tools let Pinkberry create and manage targeted campaigns, promotions, and special offers.

- Promotion banners with an Order Now button.
- Favorite menu items such as yogurt, smoothies, and parfaits.

[Explore advanced offers](https://www.ordering.co/features/advanced-offers/)

![Pinkberry website home with three promotion banners and a favorite menu of yogurt, smoothies, and parfait](https://www.ordering.co/_astro/website-home.D8JcyinZ_ZvQB0z.webp)

### Customer app

A responsive customer app where guests browse the menu by category, from offers and signatures to plain flavors and ice cream cakes.

- Menu categories with product photos and descriptions.
- Favorites marked from the menu.

[Explore Ordering Apps](https://www.ordering.co/platform/ordering-apps/)

![Pinkberry customer app showing the Signatures menu category with ice cream cones and their descriptions](https://www.ordering.co/_astro/app-menu.C9_DQyHR_ZGridP.webp)

Results

## What changed for Pinkberry.

- ### Launched on schedule

  The new online ordering solution launched within the planned timeframe, so Pinkberry could expand its online presence quickly.

- ### More sales from direct channels

  Sales through direct ordering channels increased.

- ### Prompt, accurate deliveries

  The integrated logistics management system made order deliveries more efficient.

- ### Campaigns that bring guests back

  Marketing and loyalty tools helped Pinkberry run targeted campaigns and special offers that increased engagement and brand loyalty.

- ### Happier customers

  The improved ordering experience led to higher customer satisfaction and positive feedback.

## More customer stories

Operators with a similar business, region, or setup.

- Restaurant brandsNigeria

  ### [Cold Stone Creamery](https://www.ordering.co/customers/coldstone/)

  A branded website and customer app for customizable ice cream, with built-in delivery logistics and loyalty tools.

  Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers

- Restaurant groupsNigeria

  ### [EatN'Go](https://www.ordering.co/customers/eatngo/)

  Direct web and app ordering for Cold Stone Creamery and Pinkberry in Nigeria, with delivery and campaigns.

  Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers

- Marketplaces & retailMauritius

  ### [HungryDodo](https://www.ordering.co/customers/hungrydodo/)

  A restaurant delivery marketplace in Mauritius with its own ordering website, customer app, and offers.

  Products: Ordering Web · Ordering Apps · Delivery · Catering · Marketplace

## Want online ordering that looks like your brand?

Tell us about your stores, menu, and delivery model, and we'll show you how Ordering.co fits.

[Talk to Ordering.co](https://www.ordering.co/contact/)[See a live demo](https://www.ordering.co/demo/)