---
title: "Ocean Basket International"
description: "A multi-location ordering case study about keeping the customer journey connected while local teams operate the details."
canonical: https://www.ordering.co/customers/ocean-baket/
---

# Ocean Basket International

A multi-location ordering case study about keeping the customer journey connected while local teams operate the details.

Multi-location ordering case study

## The multi-location brief

The project explored how a restaurant brand could keep its ordering journey recognizable across locations while giving local operators the information and handoffs needed to fulfil an order.

![A three-panel collage of Ocean Basket food and restaurant photography.](https://www.ordering.co/media/customer-stories/74e6f0f7f0ce4bdc90125b396a5d01fb99c96d88876cf379dc89592579352c5e.webp)

Order journey

## A shared customer path

A multi-location program starts by separating the experience a customer should recognize from the operational details each location needs to manage.

1. ### Find the right location

   Give customers a clear way to choose where an order belongs before they commit to a menu.

2. ### Browse a location-aware menu

   Make the menu, product choices, and availability understandable in the context of the selected location.

3. ### Confirm the order path

   Show the fulfilment choice and order details in a way that connects the customer’s decision to the next operational handoff.

4. ### Keep the team informed

   Route the order to the people and systems responsible for store preparation and, where applicable, delivery.

Operating model

## Local operations, one model

- ### A common customer experience

  The project grouped online ordering, customer communication, and offers around a shared brand experience.

- ### Location-level control

  Local teams need a defined owner for menu details, availability, and the information that changes from one location to another.

- ### Operational handoffs

  Store and delivery responsibilities have to be mapped so an order can move from customer confirmation to fulfilment with clear ownership.

Launch planning

## What a pilot needs to answer

A pilot is useful when it tests the operating questions that will matter before a broader rollout, not just the first customer screen.

- What stays consistent?

  Identify the brand, ordering, and support details every location should present in the same way.

- What varies by location?

  List the menu, availability, fulfilment, and local-service details that a location must be able to control.

- How is order data handed off?

  Define the systems, identifiers, and teams that receive an order after a customer confirms it.

- How will the team learn?

  Agree on the operational questions and customer feedback the pilot should surface before the model is extended.

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