---
title: "GoMamam: a six-category delivery marketplace"
description: "How GoMamam grew from food delivery into a six-module marketplace for groceries, pharmacy, electronics, retail, and merchandise on Ordering.co."
canonical: https://www.ordering.co/customers/gomamam/
---

![GoMamam](https://www.ordering.co/assets/customer-logos/gomamam.webp)

Customer story · Delivery marketplace

# From one food module to six delivery categories.

GoMamam, a delivery platform in Brunei, started with food and beverages and now runs groceries, pharmacy, electronics, retail, and merchandise on Ordering.co, with an average of 1,000 orders a day.

[Talk to Ordering.co](https://www.ordering.co/contact/)[All customer stories](https://www.ordering.co/customers/)

![GoMamam sign with the tagline Never go hungry on a wall at the company's office](https://www.ordering.co/_astro/office-sign.BBDiHRtN_ELdwg.webp)

- Market

  Brunei

- Service modules

  6

- Average orders per day

  1,000

- Dispatchers

  1,000+

The operating context

## A food delivery service becoming a marketplace.

GoMamam is a delivery service platform in Brunei. It began with food and beverages and set out to add retail, pharmacy, groceries, electronics, and merchandise under the same brand.

To do that, GoMamam needed an enterprise platform comparable to Uber Eats and DoorDash: online ordering and delivery for many kinds of businesses, able to scale while keeping customers satisfied.

### What GoMamam needed

- One platform that supports several service categories.
- Online ordering on the web and in a mobile app.
- Delivery automation and live order tracking.
- Room to scale as order volume and categories grew.

How it connects

## Six categories, one ordering and delivery flow.

Customers order from any GoMamam module on the website or app. Ordering.co brings the modules together and automates the delivery that follows.

1. ### Customers order from

   - [GoMamam website](https://www.ordering.co/platform/ordering-web/)
   - [GoMamam app](https://www.ordering.co/platform/ordering-apps/)

2. ### Ordering.co runs

   - [Six service modules in one marketplace](https://www.ordering.co/solutions/marketplaces/)
   - [Businesses from food to electronics](https://www.ordering.co/platform/multi-store-ordering/)
   - Live order tracking

3. ### Delivery

   - [Automated delivery processes](https://www.ordering.co/platform/ordering-delivery/)
   - GoMamam dispatchers in Brunei-Muara, Tutong, and Belait

What they built

## A marketplace website and app.

### Marketplace website

Customers enter a delivery address, pick a category, and browse businesses with their hours, minimum order, delivery fee, distance, and ratings.

- Categories for GoMamam, GoCeries, GoElectronics, GoMerch, GoPharma, and GoRetail.
- Featured businesses and preorders when a business is closed.
- Search and sorting across businesses.

[Explore marketplaces](https://www.ordering.co/solutions/marketplaces/)

![GoMamam website welcome page asking where to deliver, with a Find businesses button](https://www.ordering.co/_astro/website-welcome.CFzJIsKT_Z1BVh4V.webp)

![GoMamam website category bar and restaurant cards with hours, minimum order, delivery fee, distance, and ratings](https://www.ordering.co/_astro/website-businesses.B-Gai6ZM_zUHHv.webp)

### Customer app

The GoMamam app brings every category to mobile, with seasonal banners, highest-rated businesses, and category tabs.

- A faster app with improved live tracking.
- Category tabs from food to electronics.

[Explore Ordering Apps](https://www.ordering.co/platform/ordering-apps/)

![GoMamam app welcome screen with Login now and Sign up buttons](https://www.ordering.co/_astro/app-welcome.DRvq6JZ0_ZoC6sE.webp)

![GoMamam app home announcing new categories, with a Ramadan banner and GoElectronics among the highest-rated businesses](https://www.ordering.co/_astro/app-new-categories.DcpHeYPP_Z29nVzL.webp)

Results

## What changed for GoMamam.

- ### From one module to six

  GoMamam grew from a single module to six, covering electronics, pharmaceuticals, and retail alongside food.

- ### Growth through the pandemic

  GoMamam kept growing during COVID-19, reaching an average of 1,000 orders a day and handling hundreds of thousands of orders.

- ### More districts served

  Operations expanded across the Brunei-Muara, Tutong, and Belait districts.

- ### A faster app

  The GoMamam app became faster, with improved live tracking for customers.

- ### A larger local team

  The team grew from 10 dispatchers and office staff to more than 1,000 dispatchers and 45 office staff.

## More customer stories

Operators with a similar business, region, or setup.

- Marketplaces & retail

  ### [Bookelu](https://www.ordering.co/customers/bookelu/)

  Bookelu launched a branded website and app where customers book beauty and wellness services in one place.

  Products: Ordering Web · Ordering Apps · Marketplace

- Marketplaces & retailMauritius

  ### [HungryDodo](https://www.ordering.co/customers/hungrydodo/)

  A restaurant delivery marketplace in Mauritius with its own ordering website, customer app, and offers.

  Products: Ordering Web · Ordering Apps · Delivery · Catering · Marketplace

- Marketplaces & retailIreland

  ### [MyLocal](https://www.ordering.co/customers/mylocal/)

  MyLocal sells food, alcohol, and groceries from local businesses through a branded website and iOS and Android app.

  Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers · Marketplace

## Adding new categories to your delivery app?

Tell us which categories, businesses, and delivery areas you run, and we'll show you how Ordering.co fits.

[Talk to Ordering.co](https://www.ordering.co/contact/)[See a live demo](https://www.ordering.co/demo/)
