--- title: "EatN'Go: direct ordering and delivery in Nigeria" description: "How EatN'Go, the Nigerian operator of Cold Stone Creamery and Pinkberry, runs branded web and app ordering, delivery, and campaigns on Ordering.co." canonical: https://www.ordering.co/customers/eatngo/ --- ![EatN'Go](https://www.ordering.co/assets/customer-logos/eatngo.webp) Customer story · Restaurant group # Direct ordering for Cold Stone and Pinkberry in Nigeria. EatN'Go, the food service group behind Cold Stone Creamery and Pinkberry in Nigeria, moved its guests to direct web and app ordering, with delivery, campaigns, and offers run on Ordering.co. [Talk to Ordering.co](https://www.ordering.co/contact/)[All customer stories](https://www.ordering.co/customers/) ![Cold Stone Creamery ordering website with delivery and pickup buttons, an ice cream banner, and a row of promotions](https://www.ordering.co/_astro/cold-stone-storefront.CJFk0tFr_1cCivI.webp) - Market Nigeria - Brands Cold Stone Creamery · Pinkberry - Orders 21,935 - Channels Web · App The operating context ## A food service group without a direct channel. EatN'Go is a food service group in Nigeria. It owns Cold Stone Creamery, which has served its ice cream in Nigeria since 2012, and Pinkberry. Before Ordering.co, EatN'Go had no online ordering of its own, and its direct channels were underused. Marketing and special offers are central to how the group sells, so the new channel had to support campaigns, follow the brand guidelines, and launch quickly. ### What EatN'Go needed - An online ordering platform on its website and mobile app. - Delivery logistics for orders in Nigeria. - Tools for targeted campaigns, promotions, and special offers. - An interface that follows its brand guidelines. - A fast implementation to meet demand for online ordering. How it connects ## From the guest's order to the delivery. Guests order directly from EatN'Go's websites and app. Ordering.co manages the orders, the delivery logistics, and the campaigns and offers that bring guests back. 1. ### Guests order from - [Cold Stone Creamery and Pinkberry websites](https://www.ordering.co/platform/ordering-web/) - [EatN'Go mobile app](https://www.ordering.co/platform/ordering-apps/) 2. ### Ordering.co runs - Delivery and pickup ordering - [Targeted campaigns and special offers](https://www.ordering.co/features/advanced-offers/) - [Loyalty tools](https://www.ordering.co/integrations/loyalty/) 3. ### Delivery - [Built-in logistics management](https://www.ordering.co/platform/ordering-delivery/) What they built ## Branded channels for each brand. ### Brand ordering websites Each brand has its own ordering website in its own colors and imagery, where guests choose delivery or pickup and browse current promotions. - Interface, colors, and brand elements set to EatN'Go's brand guidelines. - Delivery and pickup from the first screen. - A promotions section for campaigns and special offers. [Explore Ordering Web](https://www.ordering.co/platform/ordering-web/) ![Pinkberry ordering website with a cookies and cream banner, delivery and pickup buttons, and a promotions row](https://www.ordering.co/_astro/pinkberry-storefront.DE31KP0m_1rvjvO.webp) ### EatN'Go mobile app Guests can also order from EatN'Go's mobile app, which opens with the EatN'Go brand and a direct path to sign in and start an order. - The same ordering experience as the websites. - Marketing and loyalty tools to bring guests back. [Explore Ordering Apps](https://www.ordering.co/platform/ordering-apps/) ![Phone showing the EatN'Go app welcome screen with a language selector and a Login now button](https://www.ordering.co/_astro/eatngo-app-welcome.CjIQXeq5_2vw98y.webp) Results ## What changed for EatN'Go. - ### Launched on time The online ordering channel launched within the timeframe EatN'Go needed. - ### More direct sales Sales through direct ordering channels increased, and EatN'Go reached new customers. - ### More efficient delivery The integrated logistics system made order delivery more efficient and accurate. - ### Campaigns that bring guests back EatN'Go ran targeted campaigns and special offers with Ordering.co's marketing and loyalty tools. - ### Better ordering experience Customers reported higher satisfaction with the new ordering experience. ## More customer stories Operators with a similar business, region, or setup. - Restaurant brandsNigeria ### [Cold Stone Creamery](https://www.ordering.co/customers/coldstone/) A branded website and customer app for customizable ice cream, with built-in delivery logistics and loyalty tools. Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers - Restaurant brandsNigeria ### [Pinkberry](https://www.ordering.co/customers/pinknberrry/) A branded ordering website and customer app with promotions, loyalty tools, and built-in delivery logistics. Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers - Marketplaces & retailMauritius ### [HungryDodo](https://www.ordering.co/customers/hungrydodo/) A restaurant delivery marketplace in Mauritius with its own ordering website, customer app, and offers. Products: Ordering Web · Ordering Apps · Delivery · Catering · Marketplace ## Running several franchise brands in one market? Tell us about your brands, channels, and delivery model, and we'll show you how Ordering.co fits. [Talk to Ordering.co](https://www.ordering.co/contact/)[See a live demo](https://www.ordering.co/demo/)