--- title: "Cold Stone: online ordering for ice cream" description: "How Cold Stone launched a branded website and customer app on Ordering.co, with integrated delivery logistics and marketing and loyalty tools." canonical: https://www.ordering.co/customers/coldstone/ --- ![Cold Stone Creamery](https://www.ordering.co/assets/customer-logos/coldstone.webp) Customer story · Restaurant brand # Customizable ice cream, ordered online and delivered. Cold Stone had no online ordering platform. On Ordering.co it launched a website and customer app in its own brand, with built-in delivery logistics and the tools to run campaigns and special offers. [Talk to Ordering.co](https://www.ordering.co/contact/)[All customer stories](https://www.ordering.co/customers/) ![Two cups of Cold Stone ice cream topped with peanut butter cups and chocolate fudge](https://www.ordering.co/_astro/ice-cream-cups.CcWL7ELo_ZncMB9.webp) - Market Nigeria - Business type Ice cream brand - Channels Website · Customer app - Delivery Built-in logistics management The operating context ## No online ordering, and ice cream that has to arrive on time. Cold Stone is an ice cream brand known for its customizable treats. In Nigeria, where EatN'Go operates the brand, it set out to improve its operations with online ordering and integrated logistics. Marketing and special offers are central to its strategy, so Cold Stone needed a solution it could launch quickly, customize to its brand guidelines, and use to grow its direct ordering channels. ### What Cold Stone needed - An easy-to-use online ordering platform. - Logistics that deliver ice cream orders on time and accurately. - Tools to promote special offers and build guest loyalty. - An interface customized to Cold Stone's brand guidelines. - A fast deployment to meet growing demand for online ordering. - More sales through direct ordering channels. How it connects ## From the guest's order to the delivery. Guests order on the Cold Stone website or app. Ordering.co runs the menu, offers, and loyalty tools, and its built-in logistics take each order through delivery or pickup. 1. ### Guests order from - [Cold Stone website](https://www.ordering.co/platform/ordering-web/) - [Customer app](https://www.ordering.co/platform/ordering-apps/) 2. ### Ordering.co runs - Branded menus and interface - [Campaigns, promotions, and special offers](https://www.ordering.co/features/advanced-offers/) - Loyalty tools 3. ### Stores and delivery - [Local store search by address](https://www.ordering.co/platform/multi-store-ordering/) - Delivery or pickup - [Built-in logistics management](https://www.ordering.co/platform/ordering-delivery/) What they built ## The surfaces behind Cold Stone online ordering. ### Ordering website A website in Cold Stone's colors and branding, where guests browse favorite treats and order them online. - Interface, colors, and branding aligned with Cold Stone's guidelines. - A menu of signature ice creams, cakes, shakes, and waffles. [Explore Ordering Web](https://www.ordering.co/platform/ordering-web/) ![Cold Stone Creamery website with a Favorite Menu of Oreo Overload, strawberry ice cream, Midnight Delight Cake, and other treats](https://www.ordering.co/_astro/website-menu.Cd_6q8BV_Z1iYb9A.webp) ### Store search and delivery Guests choose delivery or pickup and enter their address to find their local store. Built-in logistics management takes each delivery order from the store to the guest. - Delivery or pickup at the start of the order. - Saved addresses for home, office, and favorites. - Deliveries managed in the same platform as orders. [Explore Ordering Delivery](https://www.ordering.co/platform/ordering-delivery/) ![Cold Stone Search your Local Store window with delivery and pickup options, an address field, and a map](https://www.ordering.co/_astro/website-store-search.jEYkMegG_vBbQ9.webp) ### Customer app A fully responsive customer app shows each store's menu, featured items, and offers, including a section for creating your own treat. - Featured deals and an offers section. - A Create your own category for customized treats. - Campaigns, promotions, and special offers from the marketing and loyalty tools. [Explore Ordering Apps](https://www.ordering.co/platform/ordering-apps/) ![Cold Stone customer app store page with Featured, Offers, and Create your own tabs, an online ordering discount offer, and a Love it Deal](https://www.ordering.co/_astro/app-store-offers.Fnrqo1Uk_Z8vPDo.webp) Results ## What changed for Cold Stone. - ### Launched on time The online ordering solution went live within the desired timeframe, giving Cold Stone an online presence. - ### More direct sales Sales through direct ordering channels grew, and the customer base expanded. - ### More efficient delivery The integrated logistics system made deliveries more prompt and accurate. - ### Targeted campaigns Marketing and loyalty tools let Cold Stone run targeted campaigns and special offers. - ### More satisfied guests Guests gave positive feedback on the ordering experience. ## More customer stories Operators with a similar business, region, or setup. - Restaurant brandsNigeria ### [Pinkberry](https://www.ordering.co/customers/pinknberrry/) A branded ordering website and customer app with promotions, loyalty tools, and built-in delivery logistics. Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers - Restaurant groupsNigeria ### [EatN'Go](https://www.ordering.co/customers/eatngo/) Direct web and app ordering for Cold Stone Creamery and Pinkberry in Nigeria, with delivery and campaigns. Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers - Marketplaces & retailMauritius ### [HungryDodo](https://www.ordering.co/customers/hungrydodo/) A restaurant delivery marketplace in Mauritius with its own ordering website, customer app, and offers. Products: Ordering Web · Ordering Apps · Delivery · Catering · Marketplace ## Taking your dessert brand's orders online? Tell us about your menu, delivery model, and promotions, and we'll show you how Ordering.co fits. [Talk to Ordering.co](https://www.ordering.co/contact/)[See a live demo](https://www.ordering.co/demo/)