--- title: "Chili's Mexico: branded ordering and delivery" description: "How Chili's Mexico launched a responsive ordering website on Ordering.co that matches its US brand, with loyalty tools and built-in delivery logistics." canonical: https://www.ordering.co/customers/chilis-mexico/ --- ![Chili's](https://www.ordering.co/assets/customer-logos/chilis.svg) Customer story · Restaurant brand # The Chili's experience, ordered online in Mexico. Chili's Mexico needed online ordering that looked as close as possible to its US solution and could deliver orders correctly. Its responsive website runs on Ordering.co, with marketing and loyalty tools and built-in delivery logistics. [Talk to Ordering.co](https://www.ordering.co/contact/)[All customer stories](https://www.ordering.co/customers/) ![The Chili's sign with its red chili pepper on a stone restaurant facade](https://www.ordering.co/_astro/restaurant-sign.D6bFlVYC_Mbifu.webp) - Market Mexico - Business type Tex-Mex casual dining chain - Channel Responsive ordering website - Delivery Built-in logistics The operating context ## Growing demand, and deliveries that had to arrive right. Chili's is a restaurant chain known for its Tex-Mex cuisine and casual dining. In Mexico, demand for online ordering and catering was growing, and delivering those orders correctly was logistically complex. Marketing and special offers are central to Chili's strategy, and the brand wanted its Mexican ordering experience to match the one it uses in the US. ### What Chili's Mexico needed - An ordering experience that looks as similar as possible to the US solution. - The same level of service quality as in the US. - A fast solution for growing online ordering and catering demand. - Logistics that deliver orders correctly. - Tools for marketing and special offers. How it connects ## From the website to the guest's door. Guests find a restaurant and order on the Chili's website. Ordering.co runs the menu, offers, and loyalty tools, and its built-in logistics system handles delivery. 1. ### Guests order from - [Chili's ordering website](https://www.ordering.co/platform/ordering-web/) - Mobile browsers - Delivery or pickup 2. ### Ordering.co runs - Menus and product options - [Targeted marketing and special offers](https://www.ordering.co/features/advanced-offers/) - Loyalty tools 3. ### Stores and delivery - [Store finder by address](https://www.ordering.co/platform/multi-store-ordering/) - [Delivery automation and built-in logistics](https://www.ordering.co/platform/ordering-delivery/) What they built ## The surfaces behind Chili's Mexico online ordering. ### Ordering website A website customized to look like Chili's US ordering experience. Guests choose delivery or pickup, enter their address, and pick a nearby restaurant. - A design aligned with Chili's US brand. - Delivery or pickup at the start of the order. - Nearby restaurants listed for the guest's address. [Explore Ordering Web](https://www.ordering.co/platform/ordering-web/) ![Chili's Mexico store finder with delivery and pickup options, an address in Mexico City, and a map of nearby restaurants](https://www.ordering.co/_astro/website-store-finder.zHrsoTSo_1yUOtH.webp) ### Menu and product options Each restaurant opens with its menu by category. Guests view a dish, add special instructions, and choose the quantity before ordering. - Menu categories such as bundles, wings, burgers, ribs, and desserts. - Product details with descriptions and special instructions. - Targeted marketing and special offers. [Explore advanced offers](https://www.ordering.co/features/advanced-offers/) ![Chili's Pabellón Cuauhtémoc store page with delivery and pickup options, a photo of ribs, and menu categories](https://www.ordering.co/_astro/website-store-menu.n8b1i-ws_1DUVEs.webp) ![Chili's product window for a Chicken Ranch sandwich platter for two, with a description, special instructions field, and quantity](https://www.ordering.co/_astro/website-product-options.BMKhZBV3_SWETb.webp) ### Fully responsive on mobile The same website adapts to phones, so guests can browse, customize, and order from a mobile browser. - The same menu and store selection on mobile. - Product details and special instructions on a small screen. [Explore Ordering Web](https://www.ordering.co/platform/ordering-web/) ![Chili's website on a phone, showing the Pabellón Cuauhtémoc store with delivery and pickup options and menu categories](https://www.ordering.co/_astro/mobile-store-menu.CfnWZfE2_2siERl.webp) ![Chili's website on a phone, showing the Chicken Ranch sandwich platter with its description and special instructions](https://www.ordering.co/_astro/mobile-product.CvNI6fBl_1iI1IN.webp) Results ## What changed for Chili's Mexico. - ### Launched on time The new Chili's website went live on schedule, with a more intuitive ordering experience. - ### More direct sales Sales through direct ordering channels increased. - ### Targeted offers Targeted marketing and special offers helped boost sales and guest loyalty. - ### Orders delivered correctly The built-in logistics system handled delivery complexity, which improved guest satisfaction and retention. - ### More efficient operations Chili's improved its overall efficiency and profitability. ## More customer stories Operators with a similar business, region, or setup. - Restaurant brandsColombia ### [Archie's Colombia](https://www.ordering.co/customers/archies-colombia/) A faster, redesigned ordering website with custom product options, promotions, and in-house and Rappi delivery. Products: Ordering Web · Delivery - Restaurant brandsMexico ### [Burger King Mexico](https://www.ordering.co/customers/burger-king/) Self-ordering kiosks trialed at an airport and deployed across multiple stores, plus online ordering. Products: Ordering Kiosk · Ordering Web · Loyalty & offers - Restaurant brandsMexico · Colombia ### [Domino's Pizza](https://www.ordering.co/customers/dominos-mexico-and-colombia/) Call center software with caller recognition, agent handoffs, secure card entry, and a menu new agents learn fast. Products: Call Center · Delivery ## Bringing your brand's ordering experience to a new market? Tell us about your brand standards, menu, and delivery model, and we'll show you how Ordering.co fits. [Talk to Ordering.co](https://www.ordering.co/contact/)[See a live demo](https://www.ordering.co/demo/)