--- title: "Burger King Mexico: self-ordering kiosks" description: "How Burger King Mexico tested Ordering.co self-ordering kiosks at an airport location, then deployed them across multiple stores alongside online ordering." canonical: https://www.ordering.co/customers/burger-king/ --- ![Burger King](https://www.ordering.co/assets/customer-logos/burger-king.svg) Customer story · Restaurant brand # Self-ordering kiosks, tested at the airport first. Burger King Mexico trialed Ordering.co self-ordering kiosks at an airport location. After the trial, it deployed the kiosks across multiple stores and extended ordering online. [Talk to Ordering.co](https://www.ordering.co/contact/)[All customer stories](https://www.ordering.co/customers/) ![A Burger King sesame-seed burger next to fries and a Burger King cup](https://www.ordering.co/_astro/burger-and-fries.fUYTuxO0_CXPrV.webp) - Market Mexico - Business type Fast-food chain - First location Airport trial - Channels Self-ordering kiosk · Web ordering The operating context ## A kiosk trial in a busy, compact space. Burger King Mexico wanted to improve the guest experience and simplify in-store ordering by introducing self-ordering kiosks. It started with a trial at an airport location, where space and guest traffic posed their own challenges, and planned to measure the results before expanding to other stores. ### What Burger King Mexico needed - A kiosk that guests find easy and intuitive to use. - A compact design that works in a busy airport location with limited space. - A way to evaluate the trial on sales, operational efficiency, and guest satisfaction. - Integration with its existing systems and processes. How it connects ## From the kiosk screen to the restaurant. Guests order at the kiosk or online. Ordering.co connects those orders to Burger King's existing systems and gives the team the data to decide where to expand. 1. ### Guests order from - [Self-ordering kiosks](https://www.ordering.co/platform/ordering-kiosk/) - [Online ordering website](https://www.ordering.co/platform/ordering-web/) 2. ### Ordering.co runs - [Kiosk menus, combos, and add-ons](https://www.ordering.co/platform/ordering-kiosk/) - [Trial performance tools and analytics](https://www.ordering.co/features/business-intelligence/) - Marketing and loyalty tools 3. ### Stores - Integration with existing systems and processes - Airport trial location - [Rollout across multiple stores](https://www.ordering.co/platform/multi-location-operations/) What they built ## The surfaces behind Burger King Mexico's kiosks. ### Self-ordering kiosk A kiosk interface where guests tap to start, browse the menu by category, and place their own order. - A simple, intuitive flow for guests. - A compact design for busy airport locations with limited space. - Integration with Burger King's existing systems and processes. [Explore Ordering Kiosk](https://www.ordering.co/platform/ordering-kiosk/) ![Burger King kiosk welcome screen for the Aeropuerto T1 store, with a prompt to tap to start](https://www.ordering.co/_astro/kiosk-airport-welcome.BbHb0jkP_2cTv1D.webp) ![Burger King kiosk menu with categories such as grilled, chicken, snacks, desserts, drinks, and King Jr](https://www.ordering.co/_astro/kiosk-menu-categories.D_0DMe7j_Z1rBc7d.webp) ### Combos and add-ons Guests see each combo with its photo and price as they build their order, which gives the kiosk room to suggest add-ons. - Combos grouped by category. - Up-selling and cross-selling as guests order. - Tools and analytics to follow how the trial performed. [Explore the self-ordering kiosk](https://www.ordering.co/platform/ordering-kiosk/) ![Burger King kiosk chicken category with combos such as BBQ Bacon Crispy King, Combo Nuggets, and Crispy King, with prices](https://www.ordering.co/_astro/kiosk-combos.CA-zsRpZ_2uQb1Q.webp) ### Online ordering An ordering website extends the experience beyond the kiosks. Guests find a nearby store, choose delivery or pickup, and browse the full menu. - Online ordering beyond in-store kiosks. - Marketing and loyalty tools to encourage repeat visits. [Explore Ordering Web](https://www.ordering.co/platform/ordering-web/) ![Burger King ordering website with a store finder map in Guadalajara and a store menu set to delivery](https://www.ordering.co/_astro/website-store-and-menu.D1SSIpYR_Z1bRbKr.webp) Results ## What changed for Burger King Mexico. - ### More sales The kiosks encouraged guests to order more often and more conveniently. - ### Less time on routine tasks Employees spent less time on operations and could focus on customer service. - ### More add-ons per order The kiosks made it easier to up-sell and cross-sell. - ### More satisfied guests Guests found the kiosk a convenient way to order. How the project ran ## From one airport location to more stores. 1. ### Airport trial Burger King Mexico launched the kiosks at an airport location first. 2. ### Evaluation The team used Ordering.co tools and analytics to assess sales, operational efficiency, and guest satisfaction. 3. ### Rollout After the successful trial, Burger King Mexico deployed the kiosk software across multiple locations. ## More customer stories Operators with a similar business, region, or setup. - Restaurant brandsColombia ### [Archie's Colombia](https://www.ordering.co/customers/archies-colombia/) A faster, redesigned ordering website with custom product options, promotions, and in-house and Rappi delivery. Products: Ordering Web · Delivery - Restaurant brandsMexico ### [Chili's Mexico](https://www.ordering.co/customers/chilis-mexico/) A responsive ordering website matching its US brand, with marketing and loyalty tools and built-in delivery logistics. Products: Ordering Web · Delivery · Loyalty & offers - Restaurant brandsMexico · Colombia ### [Domino's Pizza](https://www.ordering.co/customers/dominos-mexico-and-colombia/) Call center software with caller recognition, agent handoffs, secure card entry, and a menu new agents learn fast. Products: Call Center · Delivery ## Planning a kiosk trial before a wider rollout? Tell us about your locations, menu, and systems, and we'll show you how Ordering.co kiosks fit. [Talk to Ordering.co](https://www.ordering.co/contact/)[See a live demo](https://www.ordering.co/demo/)