---
title: "Bookelu: beauty and wellness bookings in one place"
description: "How Bookelu launched a branded website and app on Ordering.co where customers book beauty and wellness services in one place."
canonical: https://www.ordering.co/customers/bookelu/
---

![Bookelu](https://www.ordering.co/assets/customer-logos/bookelu.webp)

Customer story · Beauty and wellness booking

# Beauty and wellness bookings in one place.

Bookelu is a one-stop shop for beauty and wellness, from nails and barbershops to massage and therapy. Its booking website and customer app run on Ordering.co, customized to its brand.

[Talk to Ordering.co](https://www.ordering.co/contact/)[All customer stories](https://www.ordering.co/customers/)

![Bookelu website home page, in Danish, with an address search and service categories such as nails, barbershop, cosmetics, beauty, and extensions](https://www.ordering.co/_astro/website-home.cD9K9E1V_1zAfJ.webp)

- Business type

  Beauty and wellness booking

- Services

  Nails · Hair · Massage · Wellness and more

- Channels

  Website · Customer app

The operating context

## Many services, one simple way to book.

Bookelu is a one-stop shop for beauty and wellness needs. It offers services such as nails, barbershop, cosmetics, beauty extensions, hairdressing, cosmetology, tattoos, massage, wellness, and therapy.

Bookelu wanted to simplify booking for its customers. Its earlier booking system was not user-friendly and had no marketing or special-offer tools, so it needed a complete booking solution customized to its brand guidelines and ready to launch quickly.

### What Bookelu needed

- A complete booking solution that covered all its requirements.
- Customization to Bookelu's brand guidelines.
- A quick launch.
- Marketing and special-offer tools.

How it connects

## From the customer's search to the booking.

Customers search by address and service category on the website or in the app, then book with one profile across the places listed on Bookelu.

1. ### Customers book from

   - [Bookelu website](https://www.ordering.co/platform/ordering-web/)
   - [Bookelu customer app](https://www.ordering.co/platform/ordering-apps/)

2. ### Ordering.co runs

   - [Beauty and wellness services in one place](https://www.ordering.co/solutions/marketplaces/)
   - Marketing and loyalty tools
   - Automation tools

3. ### Bookings

   - One profile instead of one per place
   - Next available times without searching several places

What they built

## The surfaces behind Bookelu.

### Booking website and app

On the website, customers search by address and pick a service category. The app offers the same bookings, with login, sign-up, or guest access.

- Address search to find services nearby.
- Service categories such as nails, barbershop, cosmetics, beauty, and extensions.
- Login, sign-up, or guest access in the app.

[Explore Ordering Apps](https://www.ordering.co/platform/ordering-apps/)

![Bookelu app welcome screen in Danish, with buttons to log in, sign up, or continue as a guest](https://www.ordering.co/_astro/app-welcome.Cf5uLDC4_2sRjnk.webp)

Results

## What changed for Bookelu.

- ### Launched in time

  Bookelu launched its new solution in time, with a more intuitive user experience.

- ### More sales from direct channels

  Sales from direct channels increased, and automation tools helped Bookelu save money and work more efficiently.

- ### Simpler booking for customers

  Customers no longer need to create profiles and search several places each time they look for the next available time.

## More customer stories

Operators with a similar business, region, or setup.

- Marketplaces & retailBrunei

  ### [GoMamam](https://www.ordering.co/customers/gomamam/)

  A six-category delivery marketplace in Brunei, from food to groceries, pharmacy, and electronics, on web and app.

  Products: Ordering Web · Ordering Apps · Delivery · Marketplace

- Marketplaces & retailMauritius

  ### [HungryDodo](https://www.ordering.co/customers/hungrydodo/)

  A restaurant delivery marketplace in Mauritius with its own ordering website, customer app, and offers.

  Products: Ordering Web · Ordering Apps · Delivery · Catering · Marketplace

- Marketplaces & retailIreland

  ### [MyLocal](https://www.ordering.co/customers/mylocal/)

  MyLocal sells food, alcohol, and groceries from local businesses through a branded website and iOS and Android app.

  Products: Ordering Web · Ordering Apps · Delivery · Loyalty & offers · Marketplace

## Running bookings for many service providers?

Tell us about your services, providers, and booking flow, and we'll show you how Ordering.co fits.

[Talk to Ordering.co](https://www.ordering.co/contact/)[See a live demo](https://www.ordering.co/demo/)