--- title: "Alsea: 10 restaurant brands, one ordering operation" description: "How Alsea runs the WOW+ app, ten brand storefronts, call centers, and delivery in Mexico and Colombia on Ordering.co." canonical: https://www.ordering.co/customers/alsea/ --- ![Alsea](https://www.ordering.co/assets/customer-logos/alsea.webp) Customer story · Restaurant group # Ten restaurant brands. One ordering operation. Alsea operates Domino's, Starbucks, Burger King, Vips, and other restaurant chains. Its WOW+ app, brand storefronts, call centers, and delivery operation in Mexico and Colombia run on Ordering.co. [Talk to Ordering.co](https://www.ordering.co/contact/)[All customer stories](https://www.ordering.co/customers/) ![A guest using the WOW+ app, with a promotion banner and Starbucks and Burger King among the restaurants](https://www.ordering.co/_astro/wow-app-in-hand.sn-SNVT9_2gxziw.webp) - Brands on WOW+ 10 - Locations 4,262 - Markets Mexico · Colombia - Channels App · Web · Call center · In-store QR WOW+ storefronts ## Every brand keeps its own storefront. WOW+ is Alsea's multi-brand ordering app and website. Guests choose a restaurant, and each brand opens with its own menu, categories, store hours, and delivery details, all on the same platform. - ![WOW+ home page, where guests choose how to order and pick one of the Alsea restaurant brands](https://www.ordering.co/_astro/wow-home.d17wK1I__Z1KrRIA.webp) WOW+ home - ![Starbucks storefront on WOW+, with its menu categories, store hours, and delivery details](https://www.ordering.co/_astro/storefront-starbucks.BANz1O9k_DcHXE.webp) Starbucks - ![Domino's Pizza storefront on WOW+, with its menu categories, store hours, and delivery details](https://www.ordering.co/_astro/storefront-dominos.BMW6gGKq_Z2ogpQw.webp) Domino's Pizza - ![Burger King storefront on WOW+, with its menu categories, store hours, and delivery details](https://www.ordering.co/_astro/storefront-burger-king.CrszXClk_va2vL.webp) Burger King - ![Vips storefront on WOW+, with its menu categories, store hours, and delivery details](https://www.ordering.co/_astro/storefront-vips.CX9nx93__ZvkK0m.webp) Vips - ![Chili's storefront on WOW+, with its menu categories, store hours, and delivery details](https://www.ordering.co/_astro/storefront-chilis.DQOPF6iQ_Z1SwtPN.webp) Chili's - ![El Portón storefront on WOW+, with its menu categories, store hours, and delivery details](https://www.ordering.co/_astro/storefront-el-porton.ChFF_nBt_5zYoE.webp) El Portón - ![The Cheesecake Factory storefront on WOW+, with its menu categories, store hours, and delivery details](https://www.ordering.co/_astro/storefront-cheesecake-factory.BFtHBlQS_ZYs1Va.webp) The Cheesecake Factory - ![Italianni's storefront on WOW+, with its menu categories, store hours, and delivery details](https://www.ordering.co/_astro/storefront-italiannis.c02zu1ON_Z23JTAF.webp) Italianni's - ![P.F. Chang's storefront on WOW+, with its menu categories, store hours, and delivery details](https://www.ordering.co/_astro/storefront-pf-changs.DC16q1AA_Z1ttEdj.webp) P.F. Chang's - ![California Pizza Kitchen storefront on WOW+, with its menu categories, store hours, and delivery details](https://www.ordering.co/_astro/storefront-california-pizza-kitchen.Du1bFfbv_UlOhu.webp) California Pizza Kitchen The operating context ## One foundation under many brands and channels. Alsea is a multi-brand restaurant operator based in Mexico. Each chain has its own menu, promotions, and store network, and guests order through apps, websites, call centers, and in the restaurant. Alsea wanted one scalable, secure, and customizable platform as the base of its digital operation, without erasing the differences between its brands. ### What Alsea needed - A configuration for each restaurant chain on one shared platform. - Menus synchronized from multiple POS systems, with bulk branch creation and hundreds of thousands of products. - Orders injected directly into each store's POS, with retries. - The same experience across the app, websites, and call centers. - Central order management and delivery operations. - Loyalty and marketing programs that bring guests back. - A fast implementation. How it connects ## From the guest's order to the store and the driver. Every channel shares the same menus, orders, and promotions. Stores receive orders in their POS, and deliveries go to Alsea's drivers or to delivery partners. 1. ### Guests order from - [WOW+ app for iOS and Android](https://www.ordering.co/platform/ordering-apps/) - [WOW+ website and brand storefronts](https://www.ordering.co/platform/ordering-web/) - [Call centers](https://www.ordering.co/platform/ordering-call-center/) - QR codes in the restaurant 2. ### Ordering.co runs - [Menus and catalog synced from each POS](https://www.ordering.co/integrations/pos/) - [One order list across brands](https://www.ordering.co/platform/ordering-merchant/) - WOW+ cash, points, coupons, and promotions - [Automatic driver assignment and overflow rules](https://www.ordering.co/platform/ordering-delivery/) - Operational and marketing reports 3. ### Stores and delivery - Orders injected into each store's POS - [In-house drivers on the Driver App](https://www.ordering.co/platform/driver-app/) - [Overflow orders to Uber Direct and Rappi](https://www.ordering.co/platform/third-party-delivery/) What they built ## The surfaces behind WOW+. ### WOW+ app and website A native iOS and Android app and a responsive website where guests browse every brand, customize orders, pay, and track delivery or pickup. - WOW+ cash wallet and points rewards. - Coupons, discounts, and advanced promotions. - A relaunched loyalty program that migrated hundreds of thousands of users. [Explore Ordering Apps](https://www.ordering.co/platform/ordering-apps/) ![Two phones showing the WOW+ app: the welcome screen and the Burger King Corregidora menu](https://www.ordering.co/_astro/wow-app._Z92WExF_v8NJ9.webp) ### Delivery dashboard and driver assignment Alsea's team sees live orders and routes on a map, assigns drivers, and lets drivers accept or reject requests, with guests notified at every step. - Automatic assignment of delivery drivers. - Overflow orders handed to Uber Direct and Rappi. - In-house and third-party drivers on the Driver App, with routes, chat, and proof of delivery. [Explore Ordering Delivery](https://www.ordering.co/platform/ordering-delivery/) ![Delivery dashboard with pending Starbucks and Burger King orders and their stores on a map of central Mexico](https://www.ordering.co/_astro/delivery-dashboard.DV33nluS_Z1yjAic.webp) ![Driver assignment settings for the Multimarca Lindavista store, with forced assignment and search radius limits](https://www.ordering.co/_astro/driver-assignment.Bsmo_DR9_ZGKm9h.webp) ### Call center Agents take phone orders with the same brands, menus, and promotions guests see online, then follow each order through the operation. - Browse brands and stores near the caller. - Access menus and place orders for the guest. - Answer questions about orders already in progress. [Explore Ordering Call Center](https://www.ordering.co/platform/ordering-call-center/) ![Call center screen with an agent view of highest-rated Burger King, Starbucks, and Vips stores](https://www.ordering.co/_astro/call-center.BTe47k0i_2bS8JD.webp) ### Order management and reports Orders from every brand and channel arrive in one list, filtered by status. Reports cover delivery distance, service times, heat maps, and top-selling products. - One order list across brands, stores, and channels. - Offers that can be limited to a delivery zone or a channel. - Reports that feed marketing campaigns and service planning. [Explore Ordering Merchant](https://www.ordering.co/platform/ordering-merchant/) ![Order list with Starbucks and Burger King orders, their status, store, and customer](https://www.ordering.co/_astro/orders-list.BdzHKhYo_Zfojao.webp) Results ## What changed for Alsea. - ### One experience across channels Guests find the same brands, promotions, and rewards in the app, on the web, and through call centers. - ### Orders reach the store's POS Integration with multiple POS systems keeps menus synchronized and sends orders straight to each store. - ### Delivery runs on rules Drivers are assigned automatically, and overflow orders move to external delivery partners. - ### Continuity during the pandemic The platform let Alsea shift quickly to online sales and delivery and keep its restaurants selling. How the project ran ## From consultation to launch. 1. ### Business consultation Alsea and Ordering.co started with a consultation on what the project needed. 2. ### Prototype Alsea reviewed a prototype and shared feedback before development. 3. ### Development Development started once Alsea accepted the prototype. 4. ### Launch The finished project was delivered ready to launch. ## Stories from Alsea's brands Several of the restaurant chains Alsea operates have their own Ordering.co stories. - Restaurant brandsColombia ### [Archie's Colombia](https://www.ordering.co/customers/archies-colombia/) A faster, redesigned ordering website with custom product options, promotions, and in-house and Rappi delivery. Products: Ordering Web · Delivery - Restaurant brandsMexico ### [Burger King Mexico](https://www.ordering.co/customers/burger-king/) Self-ordering kiosks trialed at an airport and deployed across multiple stores, plus online ordering. Products: Ordering Kiosk · Ordering Web · Loyalty & offers - Restaurant brandsMexico ### [Chili's Mexico](https://www.ordering.co/customers/chilis-mexico/) A responsive ordering website matching its US brand, with marketing and loyalty tools and built-in delivery logistics. Products: Ordering Web · Delivery · Loyalty & offers - Restaurant brandsMexico · Colombia ### [Domino's Pizza](https://www.ordering.co/customers/dominos-mexico-and-colombia/) Call center software with caller recognition, agent handoffs, secure card entry, and a menu new agents learn fast. Products: Call Center · Delivery - Restaurant brandsMexico ### [El Portón](https://www.ordering.co/customers/el-porton-mexico/) El Portón runs a branded, responsive ordering website with catering, delivery logistics, and loyalty tools. Products: Ordering Web · Catering · Delivery · Loyalty & offers - Restaurant brandsMexico ### [Italianni's Mexico](https://www.ordering.co/customers/italiannis-mexico/) A branded, responsive ordering website for delivery, pickup, and catering, designed to match the US experience. Products: Ordering Web · Delivery · Loyalty & offers · Catering - Restaurant brandsMexico ### [P.F. Chang's Mexico](https://www.ordering.co/customers/p-f-changs/) A branded ordering website with takeout and catering menus, delivery automation, and targeted promotions. Products: Ordering Web · Catering · Delivery · Loyalty & offers - Restaurant brandsMexico ### [Starbucks Mexico](https://www.ordering.co/customers/starbucks-mexico/) Starbucks Mexico runs online orders, catering requests, and delivery on a branded website and customer app. Products: Ordering Web · Ordering Apps · Catering · Delivery · Loyalty & offers - Restaurant brandsMexico ### [The Cheesecake Factory Mexico](https://www.ordering.co/customers/the-cheesecake-factory/) A branded ordering website for Mexico with catering, offers, loyalty, and built-in delivery logistics. Products: Ordering Web · Delivery · Loyalty & offers · Catering - Restaurant brandsMexico ### [Vips Mexico](https://www.ordering.co/customers/vips/) A customized ordering website with delivery management, promotions, and call center ordering for Vips in Mexico. Products: Ordering Web · Delivery · Call Center · Loyalty & offers · Catering ## Running several brands on one operation? Tell us about your brands, channels, and delivery model, and we'll show you how Ordering.co fits. [Talk to Ordering.co](https://www.ordering.co/contact/)[See a live demo](https://www.ordering.co/demo/)