--- title: "7 Hyperlocal Marketplace Promotion Tool Uses" description: "Seven ways to use promotion tools effectively to market and grow a hyperlocal marketplace and attract more local customers." canonical: https://www.ordering.co/blog/top-7-uses-of-promotion-tools-in-your-hyperlocal-marketplace/ --- # Top 7 uses of promotion tools in your hyperlocal marketplace Top 7 uses of promotion tools in your hyperlocal marketplace. Having strong marketing tools in place is the first thing you should consider when… 5 min read· Solutions and Use Cases ![Article image for Top 7 uses of promotion tools in your hyperlocal marketplace](https://www.ordering.co/_astro/blog/72338133fcc4bb0b-940w.webp) ## Are you about to launch a new online marketplace? Having strong marketing tools in place is the first thing you should consider when launching locally. This year, Google accounted for 360 billion searches. Consumers now do as much as [70% of their purchasing research online](https://www.impactplus.com/blog/seo-statistics) before they ever get into a sales conversation. Let’s dive into some useful tools, to make sure they choose you! ### **Consistent experience both online & offline** Maintaining a consistent experience for your customers is the number one factor that will determine the success of your hyperlocal marketplace. Offline consistency of course refers to meeting the customer’s expectations when it comes to the quality of the delivered products or services. Online consistency, however, includes having a fast, well-featured, and accessible app and website that will make your customers choose you for the ease and simplicity of their online experience that they remember from a previous purchase. Additionally, being consistent online also includes [reliable and timely delivery](https://www.ordering.co/) of your products, which can be tracked and traced, giving the customer full transparency after their purchase. #### **Optimizing the geolocation** Geolocation goes way beyond appearing in your customers' search results. As a hyperlocal on-demand delivery business, the location data serves a crucial part of the entire delivery[ process.](https://www.ordering.co/platform/ordering-delivery/) Geolocation can be used to monitor your customers’ spending patterns in terms of time and quantity and manage inventory based on this data, to avoid overstocking and to optimize your costs. Hyperlocal businesses leverage data from geolocation in order to accurately calculate delivery times and get the ‘last-mile’ delivery right, such as Amazon last mile. When choosing [software](https://www.ordering.co/), make sure to have the [real-time delivery tracking ](https://www.ordering.co/)and push notification feature. This way, you will be able to stay transparent, engage your customers throughout the process, and collect historical data to improve your maps, staffing, and delivery planning in the future. The real-time traffic is also used by hyperlocal businesses to run location-based advertising, and gain insights into competitor store visits and customer loyalty.**** #### **SEO strategy** Relate to the customers near you! Google’s search algorithm uses [more than 200 factors](https://www.impactplus.com/blog/seo-statistics) to rank websites. Creating high-quality localized content on your platforms is another crucial technique to make your hyperlocal business stand out. Regardless of your industry, whether it is a food delivery app or a laundry service, make sure to include the correct SEO wording in your content. Terms, such as ‘near me’ and specific location names that link your business directly to the local community. #### [61% of marketers](https://www.impactplus.com/blog/seo-statistics) say improving SEO and growing their organic presence is their top inbound marketing priority. In addition, ensure to create a blog on your website and post daily! This is a great way to boost your SEO and draw a community of loyal readers who are interested in fascinating, informative, and relatable content. #### **Customer Reviews and recommendations** According to Trustpilot, [89% of online buyers](https://www.oberlo.com/blog/online-review-statistics) read online reviews before purchasing online or physically in-store. Therefore, reviews matter nearly equally, regardless of whether the purchase is happening online or in-store. When going hyperlocal it is important to make your customer feel like they can get in touch with you at any time and ask questions. Make sure to always be reachable and personal in your customer interactions. As many as [82 percent of consumers](https://www.oberlo.com/blog/online-review-statistics) say they consult reviews to find out more about local stores. [97% of buyers](https://www.oberlo.com/blog/online-review-statistics) who read reviews, will also read the business’s response. That is why, you respond to positive and negative feedback, as well as #### **Storytelling and community creation** As previously mentioned, adding an interactive website blog also adds a sense of community, especially if your content is specific to the location and nuances where your business operates. For example, if you are planning to run a food delivery business, you can talk about food-related events and fairs in your area, record the process of preparation and delivery, and promote discounts related to the local holidays and celebrations. Being transparent about your brand and making the customer feel like they can have a peek inside of your everyday operations. When going hyperlocal it is important to make your customer feel like they can get in touch with you at any time and ask questions. Make sure that your team is reachable and personal in your customer interactions. #### **Clear communication of the benefits** Offer a variety of options for your customer, which is not available on big, third-party apps. Even as an independent restaurant, there is a variety of special offers and perks that you can implement, to draw customers. #### Such as memberships, limited-time offers, personalized offers, discounts, free delivery, etc. Showcase all your benefits on social media and create strong visuals. Invest in the right photography and carefully select your posts, telling a story in creating a multisensory experience for your potential customers. #### **Monitoring tools** Use Google Analytics and other monitoring tools, to gain insight into customers’ responses to new features and posts. Every time you create new content or implement a new feature, check which pages are the most frequently visited throughout your [website.](https://www.ordering.co/) Once you have an idea of which tools were the most effective you can expand on them over time. ## Keep reading. - ## [Top advantages of launching a D2C Hyperlocal marketplace](https://www.ordering.co/blog/top-advantages-of-launching-a-d2c-hyperlocal-marketplace/) Top advantages of launching a D2C Hyperlocal marketplace. - ## [How to Start a Hyperlocal Flower Delivery Marketplace](https://www.ordering.co/blog/how-to-start-a-hyperlocal-flower-delivery-marketplace/) How to Start a Hyperlocal Flower Delivery Marketplace So you want to begin your very own online flower delivery business? There is no time like the… - ## [Simple Ways To Generating New Marketplace Ideas](https://www.ordering.co/blog/simple-ways-to-generating-new-marketplace-ideas/) Simple Ways To Generating New Marketplace Ideas. ## See it running on your own menu. The shortest way to understand any of this is to watch an order go from a storefront to a store to a driver, on your locations. [Book a demo](https://www.ordering.co/contact/?meeting=demo#book)[See a live demo](https://www.ordering.co/demo/)