--- title: "Steak Out's 98% Delivery Rate Secret" description: "Steak Out in New Jersey hit a 98% delivery rate and turned online ordering into a revenue engine without hiring more delivery staff." canonical: https://www.ordering.co/blog/steak-outs-98-delivery-rate-the-secret-to-smarter-faster-growth-in-new-jersey/ --- # Steak Out's 98% Delivery Rate: The Secret to Smarter, Faster Growth in New Jersey What if your restaurant could beat Uber Eats at delivery without hiring more staff? That’s what Steak Out in New Jersey did—and in the process, they turned online ordering into a revenue engine… 4 min read· Business Intelligence / Marketing and Loyalty / Online Ordering / Growth ![Article image for Steak Out's 98% Delivery Rate: The Secret to Smarter, Faster Growth in New Jersey](https://www.ordering.co/_astro/blog/9bab57108e41084b-1400w.webp) **What if your restaurant could beat Uber Eats at delivery without hiring more staff?** That’s what Steak Out in New Jersey did—and in the process, they turned online ordering into a revenue engine instead of a margin killer. This is the story of how a local steak and burger joint got smart, took back control, and reached a 98% on-time delivery rate—while tripling their online sales. ## Before the Shift: Cold Deliveries, No Data, No Control ![Article image for Steak Out's 98% Delivery Rate: The Secret to Smarter, Faster Growth in New Jersey](https://www.ordering.co/_astro/blog/e1afa6d648d2ebc2-1400w.webp) Like many independent restaurants, Steak Out initially leaned on Uber Eats and DoorDash to handle online orders. It helped them get noticed, sure—but it came at a cost: **Late and Cold Deliveries Hurt the Brand**\ Riders weren’t on time. Food showed up cold. Customers blamed the restaurant, not the app. On-time delivery stagnated at **\~90%**, and reviews reflected it. **No Access to Metrics or Customer Data**\ Third-party apps kept all the insights—order trends, delivery issues, even the customer's email. Steak Out had **no feedback loop** to improve quality or learn from mistakes. **Repeat Customers Stayed on the Apps**\ Even loyal fans would reorder through Uber Eats because that’s where the initial experience happened. That meant **Steak Out was renting customers**, not owning the relationship. **No Loyalty, No Growth Strategy**\ The team had no way to build rewards, nurture retention, or market directly. Worse, growing traffic on Uber only meant growing **third-party commissions**. Steak Out realized: to grow, they needed to **own the delivery experience from kitchen to doorstep**. ## The Turnaround: Tech, Timing & Total Ownership ![Article image for Steak Out's 98% Delivery Rate: The Secret to Smarter, Faster Growth in New Jersey](https://www.ordering.co/_astro/blog/737c68e2a10f8e30-1400w.webp) Steak Out launched its own direct ordering and delivery platform, fully branded and optimized for speed and customer engagement. **Branded Ordering Platform + Real-Time Tracking**\ No more apps. Customers now order directly on Steak Out’s website—with real-time updates that build confidence from checkout to doorstep. **Smart Dispatch & Route Optimization**\ Orders are automatically routed to the closest available driver. The system considers traffic, order readiness, and distance—**maximizing punctuality and delivery efficiency**. **Kitchen-to-Door Coordination**\ The platform connects kitchen prep with dispatch to ensure that orders leave the moment they're ready—**no delays, no sitting under heat lamps**. **Integrated Analytics Dashboard**\ Steak Out now tracks on-time % by location, monitors delivery performance, and gets real-time data on reorder rates and feedback. **Direct Feedback & Loyalty Features**\ They collect customer reviews after each order and follow up via email and SMS. Repeat buyers are recognized, **reengaged**, and incentivized to come back. **Push & SMS Notifications**\ Customers are kept in the loop the whole time: "Order confirmed," "Driver en route," "Delivered." This transparency **reduced support calls** and increased satisfaction. Results: More Sales, Less Stress, Better Experience ![Article image for Steak Out's 98% Delivery Rate: The Secret to Smarter, Faster Growth in New Jersey](https://www.ordering.co/_astro/blog/034109881f9088ca-1400w.webp) Within weeks of launching their own restaurant delivery tech, Steak Out saw major improvements: **On-Time Rate Increased to 98%+**\ No more late arrivals, no more finger-pointing. With smarter routing and real-time tracking, deliveries hit their window almost every time. **Online Ordering Now 30% of Total Sales**\ Before, only \~10% of their sales came through digital. Now, online is a **core revenue driver** thanks to their branded system. **Commission-Free Orders = Higher Margins**\ Every order made through their own site saves **25–30%** in commissions—that’s cash back in the business. **Customers Choose Them Over Uber Eats**\ Better experience = more trust. Customers found they preferred the **direct site** and started skipping third-party apps altogether. **Higher NPS & Repeat Orders**\ Feedback loops and delivery accuracy helped the restaurant **improve satisfaction** and build long-term loyalty. **Summary Table: Before vs. After** Metric Before (Apps) After (Own System) On-Time Delivery Rate \~90% 98%+ Online Revenue \~10% of sales 30%+ of sales Customer Loyalty App-based Branded, direct engagement Delivery Feedback Loop None Real-time via own system Commission Paid 25–30% 0% Lessons You Can Apply Today ![Article image for Steak Out's 98% Delivery Rate: The Secret to Smarter, Faster Growth in New Jersey](https://www.ordering.co/_astro/blog/e3864746dfaad764-1400w.webp) 1. Own Your Platform, Own Your Customers Apps are great for discovery, but if you want loyalty, build your own ecosystem. 2. Automate to Elevate Smart routing, real-time tracking, and dispatch automation save time and boost reliability. 3. Use Data to Drive Growth Without metrics, you can’t improve. With your own dashboard, you’ll know exactly what to fix and what to scale. 4. Make It Easy to Order Again Direct ordering with SMS/email follow-ups builds repeat business that lasts. Ready to Take Control Like Steak Out? If you’re still handing off your brand to delivery apps, this is your wake-up call. Steak Out proved you don’t need a huge team—you just need the right tech. ✅ **Book a Free Demo** and see how our restaurant delivery tech can work for you.\ ✅ **Download our "Delivery Ownership Guide"** and get step-by-step insights.\ ✅ **Explore More Stories** from restaurants that scaled with control. Let’s turn your delivery into a growth engine. ![Article image for Steak Out's 98% Delivery Rate: The Secret to Smarter, Faster Growth in New Jersey](https://www.ordering.co/_astro/blog/8e1d97e07f4f4db4-1400w.webp) ## Keep reading. - ## [Your Delivery Fleet Is Leaving 40% of Its Capacity on the Table. Here's How to Fix It.](https://www.ordering.co/blog/your-delivery-fleet-is-leaving-40-of-its-capacity-on-the-table.-heres-how-to-fix-it/) Your Delivery Fleet Is Leaving 40% of Its Capacity on the Table. - ## [You’re Invited: Book Your Personal Demo to Launch Your Delivery Platform](https://www.ordering.co/blog/youre-invited-book-your-personal-demo-to-launch-your-delivery-platform/) You’re Invited: Book Your Personal Demo to Launch Your Delivery Platform The Game Has Changed for Restaurants and… - ## [Investors Don’t Fund Patchwork Tech — They Fund Growth Readiness](https://www.ordering.co/blog/investors-dont-fund-patchwork-tech-they-fund-growth-readiness/) Investors Don’t Fund Patchwork Tech — They Fund Growth Readiness Raising capital isn’t just about telling a great story. ## See it running on your own menu. The shortest way to understand any of this is to watch an order go from a storefront to a store to a driver, on your locations. [Book a demo](https://www.ordering.co/contact/?meeting=demo#book)[See a live demo](https://www.ordering.co/demo/)