---
title: "Marketplace launch and marketing checklist"
description: "A practical checklist for marketplace payments, product pages, search, content, social distribution, partnerships, and measurement."
canonical: https://www.ordering.co/blog/measure-your-marketplace-success-0/
---

# Marketplace launch and marketing checklist

A practical checklist for marketplace payments, product pages, search, content, social distribution, partnerships, and measurement.

2 min read

A marketplace needs both a reliable transaction path and a repeatable way to attract the right buyers and sellers. Treat launch and marketing as measurable systems rather than a collection of channels.

## Make checkout and recovery explicit

- Supported payment methods and territories
- Receipts, invoices, taxes, refunds, and disputes
- Failed and abandoned checkout recovery
- Accessibility, security, and privacy responsibilities

## Make listings useful and findable

Use clear names, current descriptions, structured categories, accurate availability, useful imagery, and honest delivery information. Search and product pages should match how customers describe the item or service.

## Build a content and search plan

Document the questions buyers and sellers ask, create pages that answer them, link related material, and measure qualified discovery. Avoid publishing pages solely to create links or repeating the same copy across categories.

## Choose distribution channels deliberately

Social networks, guest contributions, newsletters, partnerships, print, podcasts, video, and local media can each reach a different audience. Test channels with a defined message, cost, period, and conversion path.

## Measure marketplace health

- Activated and retained supply
- Qualified demand and conversion
- Fulfilment and cancellation
- Repeat use and cohort retention
- Contribution margin and support cost
- Channel cost and incremental outcome
- Gross merchandise volume (GMV) against your take rate, not GMV alone
- Customer lifetime value (CLV), tracked over more than one purchase cycle

## Review and iterate

Keep the channels that reach the intended audience at sustainable cost, change weak messages or paths, and stop activity that cannot be connected to a marketplace outcome.

## Keep reading.

- ## [A Marketplace Marketing Strategy To Attract Customers And Sellers To Your Online Marketplace Platform](https://www.ordering.co/blog/a-marketplace-marketing-strategy-to-attract-customers-and-sellers-to-your-online-marketplace-platform/)

  A Marketplace Marketing Strategy To Attract Customers And Sellers To Your Online Marketplace Platform In recent years it has become all about sharing…

- ## [Building and Marketing an Online Marketplace Platform](https://www.ordering.co/blog/building-and-marketing-an-online-marketplace-platform/)

  Since 2020, many brands have turned into omnichannel platforms online, due to the decrease of in-store sales.

- ## [How to scope a marketplace platform before launch](https://www.ordering.co/blog/why-ordering.co-launch-your-own-marketplace-platform/)

  A practical architecture and scoping guide for marketplace storefronts, merchant operations, delivery, payments, marketing, and extensibility.

## See it running on your own menu.

The shortest way to understand any of this is to watch an order go from a storefront to a store to a driver, on your locations.

[Book a demo](https://www.ordering.co/contact/?meeting=demo#book)[See a live demo](https://www.ordering.co/demo/)