--- title: "Ordering UX and Accessibility Checklist" description: "Evaluate restaurant ordering UX from menu to tracking with mobile, accessibility, payment-recovery checks and a practical conversion measurement plan." canonical: https://www.ordering.co/blog/how-to-create-the-best-ordering-experience-for-customers/ --- # Ordering UX and Accessibility Checklist Evaluate restaurant ordering UX from menu to tracking with mobile, accessibility, payment-recovery checks and a practical conversion measurement plan. 5 min read· Online Ordering ![How to create the best ordering experience for customers](https://www.ordering.co/_astro/blog/f0a7d039940c03c1-800w.webp) Using a food ordering app for restaurants is a great way to build your business. You can reach a wider range of customers and offer them the ease and convenience of ordering for delivery or pickup without leaving their home or office. However, there are some things to consider when setting up your app so that your guests have an experience that is enjoyable and that makes them want to come back for more. ## **Customize It** One of the best ways to be sure your customers associate your brand with a positive experience is to customize your food ordering app. You want it to show off who you are and what you offer. That way, when customers think about ordering food online, the first brand that comes to mind is yours. Customize the app with clear, vivid images, appealing graphics, and fonts that are attractive but easy to read. Make sure your logo is visible on every page of the app and make it big and bright so it can't be missed. ### **Make it Easy to Use** No customer is going to be inclined to use your app if it's hard to navigate. You should have clearly marked drop-down menus and descriptive and easy to read menu options. There should be an easy way for your customers to customize their order and then pay for it when it's complete. Your location, phone number and hours should be easy to see and your site should be colorful and fun to look at. You should also make sure your app can be seen well on tablets, smartphones, and laptops so that any customer can use it anywhere and at any time. #### **Don't Make Paying Difficult** When creating a food ordering app for restaurants, the experts will tell you that it should be very easy to pay. Customers won't appreciate going through the ordering process only to find out that making a payment is a long process with too many steps. Make it simple to input a card number and complete the order and you have found one of the best ways to create a positive experience for your guests. There should also be an easy way to take advantage of coupon codes and the entire process should be fast. If it takes too long, customers may cancel their order and take their business elsewhere, and you definitely don't want that to happen. There are many ways to set up a [food ordering app for restaurants](https://www.ordering.co/) and you can do the work yourself or hire a professional to get the job done for you. Either way, these three factors are some of the most important ones to consider. Once you have them out of the way, you can fine-tune the app to make it meets the specific needs and wants of your customers. Above all, the ease of use is one of focus on. Your customers will appreciate it and you will love how it benefits you. ## Ordering UX checklist: menu to tracking Use the same representative order when comparing food ordering app interfaces: a meal with a required size, an optional extra, pickup or delivery, and a payment that can fail. The following is an evaluation checklist for your own environment; it is not a certification or a report of tests on the brands you compare. | Stage | Example and observable acceptance criterion | What to record | | -------------------- | ---------------------------------------------------------------------------------------- | ---------------------------------------------------- | | Store and menu | A delivery guest can identify coverage, store and service hours before committing | Ineligible-store encounters and menu exits | | Product options | Required size is labeled; an extra shows its price before selection | Missing-choice errors and successful corrections | | Cart | Guest edits one modifier without losing the other items; total updates | Cart edits, unexpected resets and abandonment | | Checkout | Labels explain each field; errors identify the problem and preserve valid input | Field failures, retries and time to correction | | Payment | A declined test payment leaves an understandable retry path without duplicate orders | Payment failures reconciled against order references | | Confirmation | Receipt distinguishes request, payment and store acceptance and shows the service method | Submitted orders reaching merchant acceptance | | Tracking and support | Current status and a support route remain available if the promised time changes | Status questions and unresolved exceptions | ## Review accessibility across the whole order Include keyboard-only use, visible focus, screen-reader labels and announcements, readable contrast, 200% zoom, narrow-screen reflow and reduced motion. Check category navigation, option groups, cart dialogs, address entry, payment handoffs and confirmation. Reserve space for images and keep essential menu information as text. Set a product target of at least 44 px for touch controls and ensure sticky controls do not cover content or focus. For example, after an “Add to cart” action, the guest needs to know that the selected meal was added. After closing the cart, focus should return to a useful control. An error should say “Choose a size” near the labeled choice, rather than only displaying a red outline. Use the [W3C development guidance](https://www.w3.org/WAI/tips/developing/) and [Easy Checks](https://www.w3.org/WAI/test-evaluate/preliminary/) as starting references. A quick review does not establish complete accessibility conformance; include people using assistive technology in the assessment. ## Measure friction before changing the interface Define a funnel of eligible menu views, carts, checkout starts, submissions and accepted orders. Calculate each stage's completion rate using its own denominator, then segment device, service type, store and new versus returning guests. Compare a consistent period and record sample size; a small change in a tiny sample does not establish improvement. Pair the funnel with task observations: time to find a dish, option errors, recovery from a declined payment and ability to find tracking. Compare interfaces with identical tasks rather than an aesthetic ranking. [Review restaurant website examples](https://www.ordering.co/blog/restaurant-website-examples/) and [request a demo](https://www.ordering.co/contact/?meeting=demo#book) to follow the same order into merchant operations. ## Keep reading. - ## [Online Ordering Demand: Data and Capacity Planning](https://www.ordering.co/blog/online-ordering-market-and-demand-planning/) Read dated digital-ordering and menu data with their limits, then plan store capacity, seasonal stock and a measurable delivery-menu test. - ## [Did You See This New Ordering Hack?](https://www.ordering.co/blog/did-you-see-this-new-ordering-hack/) Did You See This New Ordering Hack? Tired of giving away 30% of your profits? - ## [Restaurant Local Search and Google Ordering Links](https://www.ordering.co/blog/get-discovered-everywhere-using-search-platforms-to-drive-direct-traffic/) Connect Google, Apple Maps and Bing listings to the right restaurant ordering page, diagnose visibility, and measure completed orders by location. ## See it running on your own menu. The shortest way to understand any of this is to watch an order go from a storefront to a store to a driver, on your locations. [Book a demo](https://www.ordering.co/contact/?meeting=demo#book)[See a live demo](https://www.ordering.co/demo/)