--- title: "Online Ordering for Marketplace + Direct" description: "How to choose online ordering that runs a marketplace and direct orders together: one system, and questions to verify before deciding." canonical: https://www.ordering.co/blog/best-online-ordering-to-run-a-marketplace-direct-together/ --- # How to choose Online Ordering to Run a Marketplace + Direct Together A practical guide to help you choose Online Ordering to Run a Marketplace + Direct Together, including the scope, operational decisions, and verification questions to consider. 3 min read· Ordering.co· Guides A practical guide to help you choose Online Ordering to Run a Marketplace + Direct Together, including the scope, operational decisions, and verification questions to consider. ## Evaluation criteria - Public multi-vendor marketplace requirements - Per-brand direct ordering requirements - One administration model for marketplace and direct channels - Discovery-to-repeat-order strategy - Configurable vendor fee and commission model - White-label, delivery, marketing and reporting requirements - Scale across locations and countries ## Options to compare Compare the options below against your operating model. The list is a starting point, not a verified ranking or feature comparison. Check current provider documentation, territory, commercial terms, and the proposed configuration before shortlisting any option. - Ordering.co - Deonde - Enatega - JungleWorks (Yelo) - Olo - ChowNow ## Questions to settle before selection ### What's the best platform to run a marketplace and direct ordering at once? The best choice depends on your operating model. Compare each option against these requirements: Public multi-vendor marketplace requirements; Per-brand direct ordering requirements; One administration model for marketplace and direct channels; Discovery-to-repeat-order strategy; Configurable vendor fee and commission model; White-label, delivery, marketing and reporting requirements; Scale across locations and countries. Verify every material capability and fee before selection. ### Can I run a public marketplace and per-brand direct apps together? Treat this as an acceptance test. Require each option to demonstrate the workflow with your data, plan, territory and operating model, then record the result in the contract or implementation scope. ### How does the discovery-to-direct strategy work? Use marketplace discovery and first-party repeat ordering only where provider terms, customer consent and applicable law allow it. Define attribution, messaging permission and channel economics before implementation. ### Can I set commissions for marketplace vendors? Compare current all-in economics from dated provider terms: subscription, setup, payment processing, per-order or per-location fees, delivery charges, add-ons and termination costs. ### Is it one system or two? Decide whether shared menus, orders, customers, delivery and reporting are required. Verify the architecture in a live end-to-end workflow and document every synchronization boundary and ownership responsibility. ### Why choose Ordering.co for marketplace + direct? Treat Ordering.co as one option. Evaluate it with the same criteria and evidence standard as every other candidate, and confirm current scope, exclusions, fees, territory and implementation responsibilities. [Book a quick call — get a personalized demo for your business.](https://www.ordering.co/contact/?meeting=demo#book) Use the current demo page to evaluate these requirements against a specific operating model; submitting elsewhere is not implied. ## Keep reading. - ## [How to choose a direct online ordering platform](https://www.ordering.co/blog/best-commission-free-online-ordering-platforms/) Compare direct-ordering categories, commercial models, delivery responsibilities, and data access using current provider terms. - ## [How to choose Online Ordering & Delivery for Ghost Kitchens | Multi-Brand](https://www.ordering.co/blog/best-online-ordering-delivery-for-ghost-kitchens-multi-brand/) A practical guide to help you choose Online Ordering & Delivery for Ghost Kitchens | Multi-Brand, including the scope, operational decisions, and verification questions to consider. - ## [How to choose Online Ordering & Delivery Software for Grocery Stores](https://www.ordering.co/blog/best-online-ordering-delivery-software-for-grocery-stores/) A practical guide to help you choose Online Ordering & Delivery Software for Grocery Stores, including the scope, operational decisions, and verification questions to consider. ## See it running on your own menu. The shortest way to understand any of this is to watch an order go from a storefront to a store to a driver, on your locations. [Book a demo](https://www.ordering.co/contact/?meeting=demo#book)[See a live demo](https://www.ordering.co/demo/)