In the age where most of the restaurants are trying to break through the clutter to create their own brand identity, ideating and implementing relevant marketing strategies have become an imperative. Here’s a rundown of marketing ideas to attract more and more food aficionados towards your restaurant.
- Lip smacking food photos
How many times have me hashtagged words like “Foodie”, “Foodporn”, “Foodgasm” etc. when we posted our favorite delicacies on Instagram or Facebook? People can be easily wooed with the images of scrumptious delectables. Create a page of your own and post good quality images of your restaurant’s specialty dishes.
- Food ordering app
It’s a world which is driven by Artificial Intelligence. No wonder the food and catering industry should also leverage the benefits of AI to the hilt. Food ordering apps for restaurants are not merely limited to just ordering and delivery. The new age apps not only offer compelling designs but also recognize preferred languages of the users. Know the other benefits of such apps here.
- Engaging Mobile Ads
It is seen that more than half of all paid clicks on Google comes from mobile. Restaurants are one of the most searched ones. Mobile paid ads are not only much cheaper than other types of advertising but also reaches to a much wider audience.
- Geo targeted ads for local business
If your aim is to spread the word within the vicinity of your restaurant then Geo targeted ads on search engine platforms is highly recommendable. This way you will be easily seen by those who live close to your restaurant and searches for food within their nearby area.
- Offer exclusive deals
Discounts and exclusive deals are most sought-after options of consumers. Never forget to announce those deals on social media and if possible reach out to as many people as possible by boosting your posts.
- Actively participate in Food festivals or create one
How often do we come across different types of food festivals happening here and there? Participating in these food festivals is a great way to interact with more and more people and drive more followers. Plus, you also get an opportunity to be featured in newspapers or online news forums.
- Don’t forget email marketing
Most of the people have a tendency to ignore promotional mails but a lot of them usually don’t ignore mails that concern their lifestyle. Prepare engaging content which highlights the best features of your restaurant and send it to your target audience.
- Update your website
Nowadays, many restaurants create good websites but what they don’t do is maintain it with latest updates. It would be an added bonus if you could provide an option to order food right from your website instead of depending entirely on third party aggregators. Now you can create your own website that can be easily customized with all your restaurant needs.
- Food trucks in relevant areas
Food trucks are quite fun to watch and also grabs a lot of media attention. Get a quirky truck and reach out to those hungry souls.